MARK & LONA

MARK & LONA is the Japanese luxury golf label that spent the last decade proving golfwear could move like fashion instead of clubhouse uniform. Official brand materials describe it as the company that built a distinct "Luxury Golf" concept by bringing sharper design language, street-facing graphics, and cross-cultural collaborations into a conservative category. That positioning has kept the brand visible well beyond core golf retail.

The company frames 2018 as a milestone year, when it marked its tenth anniversary and named Takuya Kimura its first brand ambassador. In 2026, the label widened that play by appointing Karina of aespa as its first female brand ambassador and rolling out the PLAY ILLUSION campaign, Tokyo press events, and store activations across Japan. That matters because it shows MARK & LONA pushing harder into image-making, not just product drops.

Today, MARK & LONA sits in the lane between premium sport, fashion branding, and celebrity-led retail storytelling. Its own channels tie the brand to global growth, campaign films, and highly styled seasonal collections, which is why its HITKULTR profile belongs in a fashion conversation as much as a golf one.