Brand
Nongshim
Nongshim (농심, meaning "farmer's heart") is South Korea's largest food and beverage company and one of the biggest instant noodle manufacturers globally. Founded in 1965 by Shin Chun-ho as Lotte Food Industrial Company, the firm rebranded to Nongshim in 1978 after separating from the Lotte Group. Despite sharing the founder's family name with Lotte's Shin Kyuk-ho, the two brothers built separate empires.
Nongshim's flagship product, Shin Ramyun (신라면), launched in 1986 and became an instant classic. By 1989, the company controlled 58% of Korea's instant noodle market. Today, Shin Ramyun is sold in over 100 countries and consistently ranks among the world's top instant noodles by export volume. The product portfolio spans over 40 ramen brands including Neoguri, Chapagetti, and Ansungtangmyun, plus snacks like Banana Kick and Saeukkang, Korea's first commercialized packaged snack (1971).
In November 2025, Nongshim named K-pop group aespa as the first-ever global ambassadors for Shin Ramyun. The campaign ad surpassed 144 million YouTube views in its opening month, the highest-performing advertisement in company history.
1 articleseng.nongshim.com
Gallery
Wikimedia Commons, Mobius6, CC BY-SA 4.0 (Shin Ramyun Black ingredients, 2021)
Ambassadors & Partners
2025
Nongshim Shin RamyunEndorsement
Fans Also Ask
What is Nongshim known for?
Nongshim is a South Korean food company best known for Shin Ramyun, launched in 1986 and now sold in over 100 countries. The brand is the best-selling instant noodle in South Korea and regularly ranks among the top globally by volume and export revenue.
Who is Nongshim K-pop ambassador?
In November 2025, Nongshim signed K-pop group aespa as the first-ever global ambassadors for its Shin Ramyun brand. Their campaign commercial, styled as a full music video, surpassed 144 million YouTube views in its first month, the highest-performing ad in Nongshim history.
Where is Nongshim headquartered?
Nongshim is headquartered in Seoul, South Korea. Founded in 1965, the company operates production facilities in Korea, the United States, and China, and distributes products to more than 100 countries worldwide.
What products does Nongshim make?
Nongshim produces over 40 instant noodle brands including Shin Ramyun, Neoguri, Chapagetti, Ansungtangmyun, and Zha Wang. The company also makes snacks like Saeukkang (shrimp crackers), Banana Kick, and Onion Rings, plus Baeksan Mountain Water bottled water.
When was Nongshim founded?
Nongshim was founded on September 18, 1965 by Shin Chun-ho as Lotte Food Industrial Company. The company rebranded to Nongshim in 1978 after splitting from the Lotte Group. The name Nongshim translates to farmers heart in Korean.
