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Nongshim
Brand

Nongshim

Nongshim (농심) is the Korean food giant that turned instant noodles into one of the country's most durable cultural exports. Founded in 1965 by Shin Choon-ho as Lotte Food Industrial Company and renamed Nongshim in 1978, the business grew from a domestic ramen maker into a global operation spanning more than 100 countries. Shin Ramyun remains the center of gravity, but the company's reach also runs through Neoguri, Chapagetti, Ansungtangmyun, Saeukkang, and Banana Kick.

What keeps Nongshim relevant in K-culture is its ability to turn everyday pantry products into campaign-scale moments. The company named aespa the first global ambassadors for Shin Ramyun in 2025, pushing the brand harder into music-video-style marketing and international visibility. Between export growth, aggressive global distribution, and a catalog that still defines Korean convenience-store culture, Nongshim remains one of the clearest examples of food branding operating like entertainment IP.

1 articleseng.nongshim.com

Gallery

Wikimedia Commons, Mobius6, CC BY-SA 4.0 (Shin Ramyun Black ingredients, 2021)

Ambassadors & Partners

2025
Nongshim Shin RamyunEndorsement
Global AmbassadoraespaGroup

Fans Also Ask

What is Nongshim known for?
Nongshim is best known for Shin Ramyun, the company's flagship instant noodle brand launched in 1986. The Seoul-based food group also makes Neoguri, Chapagetti, Ansungtangmyun, Saeukkang, and Banana Kick, turning it into one of South Korea's most visible food exporters.
When was Nongshim founded?
Nongshim was founded on September 18, 1965 by Shin Choon-ho under the name Lotte Food Industrial Company. The business adopted the Nongshim name in 1978 after separating from the Lotte Group, creating the identity it still uses across its Korean and global operations.
Who is Nongshim's K-pop ambassador?
Nongshim named aespa as the first global ambassadors for Shin Ramyun in 2025. The campaign mattered because it pushed the brand deeper into music-led global marketing, using a K-pop act with major international reach to expand Nongshim's presence beyond the Korean grocery aisle.
Where is Nongshim based?
Nongshim is headquartered in Seoul, South Korea. From that base, the company runs manufacturing and distribution networks across Korea and overseas markets, helping Shin Ramyun and other Nongshim products reach more than 100 countries.
What products does Nongshim make besides Shin Ramyun?
Beyond Shin Ramyun, Nongshim makes Neoguri, Chapagetti, Ansungtangmyun, Zha Wang, Saeukkang shrimp crackers, Banana Kick, Onion Rings, and bottled-water products. That mix gives the company strength across both instant noodles and the snack categories that drive Korean convenience-store culture.

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