Nouer Ent

Nouer Entertainment (누아 엔터테인먼트) is a South Korean entertainment company and record label established in 2024. The agency was founded to develop multinational act rosters, with its flagship group NouerA (누에라) debuting on February 26, 2025 as the first act formed through KBS’s survival competition Make Mate 1 (메이크 메이트 1).

Make Mate 1 aired from May 15 to July 17, 2024, following 36 unaffiliated trainees competing for the chance to debut in an internationally composed boy group. Seven finalists were selected: Gihyeon, Junpyo, Hyunjun, Yuseop, Lin, Fan, and Miraku. All seven signed with Nouer Entertainment in August 2024, and the group was officially named NouerA. The name combines the French word “nouer,” meaning “to tie together,” with “A” drawn from “era,” positioning the group as the start of a new chapter in K-pop.

Before their official debut, NouerA held their first fan meeting at Toyosu PIT in Tokyo in September 2024 and performed at the 2024 Music Bank Global Festival in Fukuoka in December. In November 2024, at the Billboard No. 1s Party in Los Angeles, NouerA was recognized as the “2025 K-pop Rookie” by Billboard and Billboard Korea. The group made their official debut on February 26, 2025 with the EP Chapter: New Is Now, featuring title track N.I.N (New is Now). Their second mini album followed in June 2025, and in March 2026 NouerA returned with their third mini album POP IT LIKE, showcasing a vibrant conceptual shift toward a more playful, high-energy musical direction.

Beyond NouerA, Nouer Entertainment has been developing additional acts including ALPHA DRIVE ONE trainees and new group projects under the Nouer label, positioning itself as a builder of next-generation multinational K-pop rosters.