Agency
npio Entertainment
npio Entertainment (앤피오엔터테인먼트) is a South Korean talent management and production company founded on July 1, 2019 by Pyo Jong Rok, a lawyer who previously served as vice president of JYP Entertainment. The agency emerged when JYP dissolved its dedicated acting division, with Pyo Jong Rok establishing an independent management infrastructure to continue developing JYP's acting talent. At launch, JYP announced joint management of contracted actors including Shin Ye Eun, Kang Hoon, Shin Eun-soo, Kim Dong-hee, and Yoon Bak through npio for the duration of their agreements.
Headquartered in Gangnam, npio operates as both a talent agency and a production company. The agency has executive-produced dramas across major Korean networks and streaming platforms, including "Takryu" (탁류, 2025). Recent projects span television, film, variety, and web series formats. Their roster has expanded beyond the original JYP cohort to include actors like Ryu Seung-soo and Hwang Boreum-byeol. npio maintains a lean, actor-focused approach rather than pursuing idol management, positioning itself as a boutique alternative to the conglomerate entertainment agencies.
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What is npio Entertainment?
npio Entertainment (앤피오엔터테인먼트) is a South Korean talent management and drama production company founded July 1, 2019 by Pyo Jong-rok, a lawyer and former vice president of JYP Entertainment. The agency emerged from JYP's decision to dissolve its internal acting division, with npio taking over development of that talent base.
Who is the CEO of npio Entertainment?
npio Entertainment's CEO is Pyo Jong-rok (표종록), who previously served as vice president of JYP Entertainment and CEO of KeyEast. He founded npio on July 1, 2019, as an independent management infrastructure after leaving JYP.
Which actors are managed by npio Entertainment?
npio Entertainment manages a roster of actors jointly developed with JYP Entertainment, including Kim Dong-hee, Shin Ye-eun, Kang Hoon, Lee Si-woo (Lee Chan-sun), and Yoon Bak. The agency also independently develops new acting talent outside the JYP partnership.
Is npio Entertainment related to JYP Entertainment?
npio was founded by a former JYP executive and operates a co-management arrangement with JYP for several actors who were already under JYP contracts. Outside those contracts, npio operates fully independently. It is not a subsidiary of JYP Entertainment.
What does npio mean?
The name npio is stylized entirely in lowercase. It references founder Pyo Jong-rok's surname initials and signals the agency's boutique, actor-focused identity. The company operates both talent management and drama production, positioning itself as a premium management firm for Korean screen actors.
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