The Pulse of K-Entertainment

Paramount+
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Paramount+

Paramount+ is the flagship streaming service under Paramount, the entertainment conglomerate formed by the August 2025 merger of Paramount Global and Skydance Media. The platform combines original series, studio films, live sports, news, and event programming across Paramount Pictures, CBS, Nickelodeon, MTV, and BET libraries.

The platform's K-entertainment relevance comes from two directions. First, Paramount Pictures and HYBE America co-produced an untitled K-pop movie starring Ji-young Yoo and Eric Nam, set for a February 2027 theatrical release. Shot entirely in South Korea with director Benson Lee attached, it is the first major American studio production filmed on location in Korea with a K-pop narrative at its center. Second, Paramount+ carried the 2026 American Music Awards telecast simultaneously with CBS, placing KATSEYE and other K-pop adjacent acts on a dual-platform global broadcast.

Under Skydance CEO David Ellison, who became chairman and CEO of the combined company after the August 2025 merger closed, Paramount has signaled interest in global content strategies that overlap with the K-entertainment pipeline. The HYBE America partnership and cross-platform event strategy suggest the streamer sees K-content as part of its international growth model.

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Fans Also Ask

What is Paramount+?
Paramount+ is Paramount's subscription streaming service, combining original series, studio films, live sports, news, and event programming. It operates as the digital extension of CBS, Nickelodeon, MTV, and Paramount Pictures libraries under the company formed by the August 2025 Paramount-Skydance merger.
How is Paramount connected to K-pop?
Paramount Pictures and HYBE America co-produced a K-pop movie starring Ji-young Yoo and Eric Nam, scheduled for February 2027 theatrical release. The film follows a Korean American woman competing to join a K-pop group and was shot entirely in South Korea with director Benson Lee.
Did Paramount+ stream the American Music Awards?
Yes. The 2026 American Music Awards aired live on CBS while simultaneously streaming on Paramount+, creating a dual-platform broadcast that widened the show's reach across traditional TV and streaming. KATSEYE was among the K-pop adjacent acts featured.
What happened with the Paramount-Skydance merger?
Skydance Media and Paramount Global completed their merger on August 7, 2025, creating a combined entertainment company. Skydance CEO David Ellison became chairman and CEO of the new Paramount. The deal brought together Paramount's media assets with Skydance's film and technology capabilities.
Is Paramount+ available internationally?
Paramount+ operates in multiple international markets including the United States, Australia, Europe, and Latin America. The service competes with Netflix, Disney+, and Amazon Prime Video in the global streaming landscape while differentiating through live sports and event programming.

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