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Latest Articles

KATSEYE's WILDWORLD Tour Turns HYBE x Geffen Into an Arena Bet
KATSEYE's 27-date WILDWORLD Tour is bigger than a routine tour drop. The arena routing across Europe and North America turns the HYBE x Geffen experiment into a measurable scale play.

HYBE x Geffen's World Scout Finale Is Really a KATSEYE Sequel
HYBE x Geffen used the World Scout finale to pick Sakura, rename Prelude as SAINT SATINE, and test whether the KATSEYE model can scale a second time.

Why Global Stars Keep Using Korea as Their Asia Launchpad
Global artists are using Korea as an Asia launchpad because Seoul's promo machine, export-ready fan culture, and growing concert circuit now deliver regional visibility faster than a standard tour stop.

KATSEYE Will Perform at the 2026 American Music Awards After Landing 3 Nominations
KATSEYE will perform at the 2026 American Music Awards on May 25 in Las Vegas after picking up three nominations, including New Artist of the Year and Best Music Video for "Gnarly."

Billboard Women in Music 2026 Spotlights Five K-Pop Executives
Billboard Women in Music 2026 recognized five executives across BigHit Music, HYBE x Geffen, JYP Japan, ONE Label, and SM Entertainment, underscoring K-pop's growing corporate power.

KATSEYE's PINKY UP Hits No. 14 on UK Official Singles Chart
KATSEYE's PINKY UP has debuted at No. 14 on the UK Official Singles Chart, giving the group its first top-15 hit in Britain and a major new crossover marker.

KATSEYE Announces WILD EP for August 14 Release
KATSEYE has confirmed its third EP WILD for August 14, with pre-orders already live as the group looks to turn its Coachella heat into a full summer rollout.

BTS Lands Artist of the Year as 2026 AMAs Go Big on K-Pop
BTS leads a stacked 2026 AMAs K-pop field with an Artist of the Year nomination, while BLACKPINK, Stray Kids, aespa, TWICE, and more dominate the genre races.

KATSEYE's Coachella Debut as Five Delivered a Golden Crossover Moment
KATSEYE's first Coachella set doubled as a reset. Performing as five, the group turned Golden with EJAE, Audrey Nuna, and REI AMI into the crossover clip everyone will remember.

K-Pop Swept the 40th Japan Gold Disc Awards. Here's Every Win.
Stray Kids took four awards, the most by any overseas act at this year's ceremony. Every top Asian rookie slot went K-pop. Here's the complete 40th Japan Gold Disc Awards breakdown.

Santos Bravos and GIRLSET Are the Future of K-Pop. And Neither Group Is Korean.
HYBE and JYP both dropped new music in the same week from groups built on the K-Pop system but rooted in Latin America and the US. The results prove the blueprint travels.

HYBE and Spotify Partner on Global K-Pop Video Podcast Channel
HYBE and Spotify have announced a global partnership to launch an original K-pop video podcast channel on the streaming platform. The first show debuts March 23, 2026.





