Agency
PEACHY
PEACHY (Peach Company) is a South Korean entertainment agency founded in July 2025 by veteran actress Jun Ji-hyun. Launched with a clear editorial philosophy, PEACHY operates under the belief that restraint and depth are the highest forms of expression. Its tagline -- "Peachy is where silence becomes expression" -- defines its approach to artist management: boutique, intentional, and uncompromising in quality.
Jun Ji-hyun, one of Korea's most beloved and enduring actresses, established PEACHY as her own management home after departing IEUM HASHTAG Entertainment in June 2025. In August 2025, actress Kim So-hyun joined the agency, having parted ways with her previous label to align with PEACHY's vision. As of 2026, PEACHY represents both Jun Ji-hyun and Kim So-hyun, cultivating a selective two-actress roster focused on long-term artistic development over volume.
Jun Ji-hyun's first major project under PEACHY is Tempest, a Disney+ original series in which she plays Moon Ju, a diplomat and former UN ambassador who teams up with a special agent to uncover the hidden truth behind a threat to the Korean Peninsula. The drama, co-starring Kang Dong-won, premiered in late 2025 and marked her return to screens following a years-long hiatus.
The agency operates with a direct-to-audience identity, maintaining an Instagram presence and official website at peachy.im, with inquiries managed at [email protected].
Gallery
Jun Ji-hyun, March 2025. Wikimedia Commons / CC BY 3.0
Artists & Groups
Fans Also Ask
Who founded PEACHY?
PEACHY (Peach Company) was founded in July 2025 by veteran South Korean actress Jun Ji-hyun (also known as Gianna Jun), best known for My Sassy Girl (2001) and My Love from the Star (2013). She established PEACHY after departing her previous agency to build a management company rooted in depth, restraint, and artistic intentionality.
Which actors are signed to PEACHY?
PEACHY's roster includes founder Jun Ji-hyun and actress Kim So-hyun, who signed with the agency in August 2025. Kim So-hyun is known for dramas including Love Alarm and River Where the Moon Rises. PEACHY positions itself as a boutique agency focused on a selective roster of established and respected actors.
What is PEACHY's philosophy?
PEACHY operates under the belief that depth, restraint, and the beauty of existence are the highest forms of expression. The agency describes itself as a space where the life and artistic expression of actors are naturally woven together, not merely managed. Its tagline reflects this editorial approach to talent representation.
Is PEACHY planning to expand beyond acting?
Yes. PEACHY has stated a vision to grow beyond talent management into a broader content company. The agency intends to become a creative space where actor careers and artistic expression are nurtured holistically, with content development as a long-term ambition beyond representation.
