

Fashion
Ray-Ban
Ray-Ban is one of eyewear's most recognizable names, built on frames like the Aviator and Wayfarer that moved from military utility into pop culture shorthand. Founded in 1937 and now operating under EssilorLuxottica, the label still dominates the conversation whenever sunglasses cross into fashion language. Its April 2026 partnership with Jennie sharpened that cultural edge again, pairing a heritage accessories giant with one of K-pop's most bankable style figures. Beyond fashion, Ray-Ban has also stayed commercially relevant by pushing deeper into tech-led eyewear through its Meta collaboration, which kept the brand visible across both luxury and consumer-electronics conversations.
1 articlesray-ban.com
Gallery

Ambassadors & Partners
2026
Ray-Ban Global Brand AmbassadorEndorsement
Fans Also Ask
Who owns Ray-Ban?
Ray-Ban operates under EssilorLuxottica, the global eyewear group formed through the merger of Essilor and Luxottica. The brand remains one of the company's flagship labels alongside Oakley and Persol, with a footprint that spans optical retail, luxury fashion, and smart eyewear.
When was Ray-Ban founded?
Ray-Ban was founded in 1937 after its Aviator sunglasses were developed for US military pilots. The brand later turned those frames, along with Wayfarer and Clubmaster styles, into some of the most durable silhouettes in global eyewear culture.
Is Jennie a Ray-Ban ambassador?
Yes. Ray-Ban named Jennie its global brand ambassador in April 2026, positioning the BLACKPINK star at the center of a campaign that linked the label's heritage frames with a younger luxury audience and a more fashion-led global image.
