Samsung TV Plus

Samsung TV Plus is Samsung's free ad-supported streaming service, built as a FAST platform across Samsung TVs and compatible Galaxy devices instead of another paid subscription app. The product matters because it gives Samsung a direct entertainment lane, not just a hardware one, with live channels, on-demand libraries, and market-specific programming pushed straight to the screen without extra sign-up friction.

That distribution logic is exactly why the platform now matters in K-entertainment. In May 2026, Samsung TV Plus expanded its work with SM Entertainment by launching the Monthly SM Concert series on the SMTOWN channel, opening with NCT WISH's Seoul encore concert across Korea, Australia, New Zealand, Brazil, and Mexico. The move followed the earlier exclusive livestream of SMTOWN LIVE 2025 in L.A., showing that Samsung is treating K-pop as recurring platform programming rather than a one-off stunt.

For HITKULTR, Samsung TV Plus sits where devices, distribution, and fandom viewing habits meet. It is less interesting as a generic app than as a Samsung-owned screen business that keeps premium music, drama, and live-event programming inside the company's own ecosystem while widening free access for global viewers.