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Shinsung Tongsang
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Shinsung Tongsang

Shinsung Tongsang (신성통상) is a South Korean fashion and textile conglomerate founded in 1968. What began as a knitwear export operation has grown into one of Korea's largest apparel manufacturing and retail holding companies, supplying global brands including Gap, Old Navy, Forever21, and Target.

The company's domestic brand portfolio spans multiple market segments: TOPTEN10 (Korea's leading SPA brand), TOPTEN Kids, TOPTEN Balance (athleisure), UNIONBAY (casual), OLZEN (heritage casual), ZIOZIA (men's contemporary), AND Z (modern menswear), and EDITION (lifestyle basics). Through TOPTEN10 alone, Shinsung Tongsang operates approximately 730 retail locations across South Korea.

The company maintains vertically integrated production capabilities spanning fabric sourcing, garment manufacturing, and retail distribution. This OEM/ODM infrastructure allows Shinsung Tongsang to serve as both a supplier to global retailers and a direct-to-consumer brand operator domestically.

In 2026, TOPTEN10's celebrity endorsement strategy expanded with actress Jun Ji-hyun joining as brand ambassador. Publicly listed on the Korea Exchange under KRX: 005390, Shinsung Tongsang remains a major force in both Korean retail fashion and global textile supply chains.

1 articlesssts.co.kr

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Fans Also Ask

What brands does Shinsung Tongsang own?
Shinsung Tongsang operates TOPTEN10, OLZEN, ZIOZIA, AND Z, EDITION, and TOPTEN KIDS. TOPTEN10 is the company's largest consumer-facing brand with approximately 730 retail locations across South Korea, and has expanded internationally including in Malaysia.
When was Shinsung Tongsang founded?
Shinsung Tongsang was founded in 1968 in Seoul, South Korea, initially as a knitwear export company supplying international retailers including Gap, Old Navy, Forever21, and Target. It has since grown into one of Korea's largest fashion conglomerates.
Who is Shinsung Tongsang's brand ambassador?
As of 2026, actress Jun Ji-hyun (Gianna Jun) serves as ambassador for TOPTEN10. Shinsung Tongsang selected her as a versatile model who transcends eras, citing both her visual presence and broad demographic appeal.
Is Shinsung Tongsang publicly listed?
Yes. Shinsung Tongsang is listed on the Korea Exchange under the ticker KRX: 005390. The company operates three divisions: Export (OEM knitwear for global retailers), Fashion (domestic brands including TOPTEN10, ZIOZIA, OLZEN), and Distribution.

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