TOPTEN10

TOPTEN10 (탑텐) is a South Korean fast-fashion brand operated by Shinsung Tongsang. Founded in 2012, the brand has grown into one of Korea's most popular casual and athleisure labels, with over 350 stores nationwide. The name reflects its mission: providing "top ten" quality essentials at accessible prices. The brand offers everyday basics, outdoor wear, and activewear inspired by K-fashion street style. In February 2020, TOPTEN expanded with TOPTEN Balance, a sub-line specializing in yoga, pilates, and sportswear. Product range spans from Supima cotton basics to technical outerwear. TOPTEN10 international expansion accelerated in late 2024 with the Philippine market entry at SM Mall of Asia and Gateway Mall 2. In January 2026, the brand made its Malaysian debut at Sunway Pyramid, positioning itself as Korea's first major fashion export to the country. The launch drew significant attention from K-fashion enthusiasts seeking authentic Korean style at affordable prices. The brand's appeal lies in its K-drama and K-pop-inspired aesthetic. Korean celebrities frequently spotted in TOPTEN airport fashion have driven international demand. The brand retails through standalone stores, major department stores, and the Goodwear Mall e-commerce platform operated by parent company Shinsung Tongsang.