ShowPlay Entertainment

ShowPlay Entertainment (쇼플레이엔터테인먼트) is a South Korean entertainment company based in Gangnam-gu, Seoul. The company originated as Showplay, a performance production firm specializing in concerts, musicals, and theatrical productions. Over the following years it expanded into artist management and original content development, repositioning as a full-spectrum entertainment operation. Founded in 2020, the label manages a roster that spans multiple genres, most notably trot and K-pop. Its highest-profile artist is Jung Dong-won (정동원), the trot singer who became nationally known as the Trot Prince after competing on TV Chosun's Mr. Trot at age 13. ShowPlay also manages the group Libelante, Fortena, and vocalists including Nam Seung-min and Song Yu-jin. The agency announced Jung Dong-won's voluntary enlistment in the Republic of Korea Marine Corps in December 2025, where he serves until his expected discharge in August 2027. ShowPlay has positioned the company across both legacy Korean entertainment formats and the emerging AI-idol concept space, with JD1 launching as a distinct K-pop persona for Jung in January 2024.