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SKIMS
Fashion

SKIMS

SKIMS is the solutions-first intimates and lifestyle label co-founded by Kim Kardashian, Emma Grede, and Jens Grede in 2019. What began as a shapewear launch built around inclusive nude shades and extended sizing quickly turned into one of fashion's fastest-scaling basics businesses.

The brand moved from contourwear into underwear, loungewear, swim, and active product without losing its core proposition: close fit, neutral palette, and broad size access. Retail expansion through Nordstrom, SSENSE, Selfridges, and flagship stores in New York and Los Angeles pushed SKIMS beyond celebrity-brand territory into full global-distribution mode.

Its K-culture relevance accelerated when Rose fronted the Valentine's Day 2025 campaign and Lisa led the NikeSKIMS Spring ’26 rollout. Those campaigns gave the label visible momentum across Korea and Southeast Asia while tying it more directly to the fashion side of the Hallyu economy.

NikeSKIMS became the company's biggest growth lever after the February 2025 joint-venture announcement. The partnership's 2025 debut collection and Spring 2026 expansion helped turn SKIMS into a serious performance-lifestyle player rather than a premium basics specialist with celebrity reach.

By late 2025, SKIMS had hit a $5 billion valuation after a Goldman Sachs Alternatives-led funding round and projected more than $1 billion in net sales. Its 2026 Regent Street flagship lease and NikeSKIMS international rollout showed the company was scaling like a long-horizon global brand, not a short-cycle hype label.

1 articlesskims.com

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Fans Also Ask

What is SKIMS?
SKIMS is an American shapewear and lifestyle brand co-founded by Kim Kardashian in 2019. It is known for body-contouring basics, extended nude shade ranges, and a minimalist aesthetic. The brand has grown into loungewear, underwear, activewear, menswear, and the NikeSKIMS joint venture launched with Nike in 2025.
Who founded SKIMS?
SKIMS was co-founded in 2019 by Kim Kardashian, Emma Grede (co-founder of Good American), and Jens Grede (co-founder of Frame). In November 2025 the brand reached a $5 billion valuation after a $225 million funding round led by Goldman Sachs Alternatives.
What is SKIMS valued at?
As of November 2025, SKIMS is valued at $5 billion following a $225 million funding round led by Goldman Sachs Alternatives. The brand projected over $1 billion in net sales for 2025, giving it a roughly five-times forward revenue multiple.
What is NikeSKIMS?
NikeSKIMS is a joint venture brand between Nike and SKIMS, announced February 18, 2025. The debut collection launched September 26, 2025, covering apparel, footwear, and accessories. The Spring '26 collection, starring Lisa of BLACKPINK in a January 2026 campaign, marked the brand's first complete head-to-toe system of dress.
Have BLACKPINK members appeared in SKIMS campaigns?
Yes. Rose starred in SKIMS' Valentine's Day 2025 campaign, photographed by Carin Backoff. Lisa starred in the NikeSKIMS Spring '26 campaign, released January 27, 2026 -- the first time the NikeSKIMS brand released a complete head-to-toe system of dress.

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