The Pulse of K-Entertainment

Rosé
ArtistTHE BLACK LABEL

Rosé

Rosé (로제), born Roseanne Park on February 11, 1997, has one of the most instantly recognizable voices in Korean pop. Raised in Melbourne after being born in Auckland, she entered YG Entertainment through its 2012 Australia audition and debuted with BLACKPINK in 2016. From the start, her role was bigger than main-vocal duty. She gave the group a dramatic emotional center that could cut through even its loudest productions.

Her solo catalog has worked because it leans into that voice instead of fighting it. "On the Ground" made her the first K-pop soloist to top the Billboard Global 200 in 2021. Then "APT." with Bruno Mars broke far outside the usual K-pop lane in late 2024, reaching number three on the Billboard Hot 100 and becoming one of the most commercially dominant global singles tied to a Korean female soloist. Her debut studio album Rosie followed through on that scale, turning Rosé from a member with strong individual pull into a standalone global pop force.

The business structure around that run matters too. Rosé signed with THE BLACK LABEL and Atlantic Records in 2024 while continuing BLACKPINK group work. At the same time, Saint Laurent, Tiffany & Co., and other premium partners kept her at the top of fashion's ambassador economy. The result is a career that now moves cleanly across chart pop, K-pop fandom, and luxury image-building without needing to choose only one of them.

15 articles8 creditsDebut: August 8, 2016Korean-New Zealand

Gallery

Discography

2026
2025
RosieAlbum
Solo Artist
2024
APT.Collaboration
Co-Lead, BRIT Award International Song of the Year 2026Bruno Mars

Brand Partnerships

2024
GivenchyEndorsement
2024
ChopardEndorsement
2024
Warner Chappell Music Publishing DealEndorsement

Other Credits

2026
iHeartRadio Music Awards - K-Pop Artist of the YearAward
Solo ArtistRose
2026
iHeartRadio Music Awards - Excellent CollaborationAward
Co-LeadRose

Fans Also Ask

What is Rosé's real name and where is she from?
Rosé's English name is Roseanne Park, and her Korean name is Park Chae-young. She was born in Auckland, New Zealand, on February 11, 1997 and grew up in Melbourne, Australia. She moved to Seoul after passing a YG Entertainment audition in 2012, a background that helped shape the globally fluent image and sound she later brought to BLACKPINK and her solo career.
What made APT. such a massive hit?
"APT." worked because it felt bigger than a standard feature release. The Bruno Mars collaboration reached number three on the Billboard Hot 100, topped major charts including South Korea and Australia, and became one of the most visible global pop records tied to a Korean female soloist. It translated Rosé's voice and image into a mainstream crossover moment without sanding off her identity.
What is Rosie?
<em>Rosie</em> is Rosé's debut studio album, released in December 2024 after she signed with THE BLACK LABEL and Atlantic Records. The project followed the huge commercial run of "APT." and gave her a fuller solo statement beyond earlier singles like "On the Ground." It marked the point where Rosé stopped feeling like only a group member with solo potential and started reading as a fully scaled solo pop act.
Which fashion and luxury brands does Rosé represent?
Rosé has been one of the most important K-pop names in luxury fashion through partnerships with <a href="/brands/saint-laurent">Saint Laurent</a> and <a href="/brands/tiffany-co">Tiffany &amp; Co.</a>. Those deals matter because they are long-running global relationships, not one-off campaign casts. They helped position her as a crossover figure whose market value extends across music, fashion, jewelry, and premium brand storytelling.
Is Rosé still part of BLACKPINK?
Yes. Rosé continues group activity with BLACKPINK while building her individual career through THE BLACK LABEL and Atlantic Records. That setup lets her release solo music without disconnecting from the group's larger touring and recording cycle. In practical terms, she now operates in both lanes at full scale instead of treating solo work as something secondary.

Latest Articles

Lisa in a promotional image for VIVA LA LISA Las Vegas residency at The Colosseum at Caesars Palace
K-Pop5 min read

Lisa Makes History as the First K-Pop Artist With a Las Vegas Residency

Lisa announces VIVA LA LISA, a four-show residency at The Colosseum at Caesars Palace in November 2026, making her the first K-pop artist to perform a Las Vegas residency.

PakMarch 31, 2026
1🔥00
CORTIS at a Dior photocall in January 2026. Photo: Wikimedia Commons (CC BY 4.0)
K-Pop5 min read

CORTIS Takes Home Best New Artist at the 2026 iHeartRadio Music Awards

CORTIS won Best New Artist in K-pop at the 13th iHeartRadio Music Awards in Los Angeles, seven months after their debut. Big Hit Music's third group is on a different trajectory.

PakMarch 28, 2026
6🔥00
Warner Music Group x Netflix partnership logo announcing exclusive documentary deal
Music5 min read

Netflix and Warner Music Group Ink Multi-Year Documentary Deal: What It Means for K-Pop

Netflix and WMG signed an exclusive multi-year first-look deal for music documentaries. ROSÉ's Warner Chappell deal and BTS: The Return dropping March 27 make the K-pop angle impossible to ignore.

PakMarch 22, 2026
0🔥00
K-Pop Is Selling Noodles Now. And It’s Working.. Image: www.chosun.com
K-Pop8 min read

K-Pop Is Selling Noodles Now. And It’s Working.

aespa, SEVENTEEN, Stray Kids, BOYNEXTDOOR, and BTS Jin are now the faces of Korea’s biggest food brands. Korean food exports hit $13.62 billion in 2025, and the K-pop ambassador strategy is the driving force.

PakMarch 17, 2026
10🔥00
BLACKPINK Makes History with 11th Billboard Hot 100 Entry.
Music5 min read

BLACKPINK Makes History with 11th Billboard Hot 100 Entry

"GO" debuted at No. 63 on the Billboard Hot 100, making BLACKPINK the first female K-pop act to land 11 entries on the chart. Here is the full breakdown.

PakMarch 13, 2026
12🔥00
Lisa of BLACKPINK. Image Instagram @ lalalalisa_m
K-Pop2 min read

Lisa Hints at New Solo Album During BLACKPINK Livestream

One year after Alter Ego, Lisa sparked fan frenzy with her playful reaction to a question about her next solo project during BLACKPINK's DEADLINE celebration.

PakMarch 3, 2026
8🔥00
Rosé accepts the BRIT Award for International Song of the Year at the 46th BRIT Awards, Manchester 2026
Music4 min read

Rosé Makes History as First K-Pop Artist to Win a BRIT Award

BLACKPINK member Rosé becomes the first K-pop artist to win a BRIT Award, taking International Song of the Year for "APT." with Bruno Mars at the 46th BRIT Awards in Manchester.

EllaMarch 1, 2026
8🔥00
BLACKPINK in the GO music video, official YG Entertainment content
K-Pop4 min read

BLACKPINK Are Back: DEADLINE EP Reviewed Track by Track

Three years after Born Pink, BLACKPINK are back with DEADLINE, a five-track EP that broke Hanteo girl group debut records within four hours. Track by track breakdown.

PakFebruary 28, 2026
6🔥00
Rosé from BLACKPINK in Levi's denim campaign imagery for Behind Every Original 2026
K-Fashion4 min read

Rosé Brought K-Pop to Levi's Super Bowl Moment

BLACKPINK's Rosé is Levi's newest global ambassador, starring in the brand's Super Bowl campaign. Here is what the 'Behind Every Original' moment means for K-pop's fashion empire.

PakFebruary 27, 2026
28🔥00
Jennie from BLACKPINK. Photo from vmagazine/Instagram
K-Pop5 min read

Jennie Just Won at Korea's Most Artist-Focused Awards. Here's Why That Actually Matters.

Jennie swept both K-Pop categories at the 2026 Korean Music Awards while Lee Chan-hyuk took Song of the Year. Here is what happened and why these wins carry real weight.

PakFebruary 27, 2026
6🔥00
BLACKPINK Image YG Entertainment
K-Pop6 min read

South Korea Released 1.5 Million Data Points on Its Cultural Takeover. Here's What Surprised Them.

South Korea's Ministry of Culture analyzed 1.5 million data points across 30 countries and declared Hallyu a strategic national asset. Africa leads in K-literature. Oceania leads in K-film. BLACKPINK leads everything at 14.2% global K-pop coverage.

PakFebruary 27, 2026
8🔥00
Jungkook of BTS in Calvin Klein Spring 2026 denim campaign
K-Fashion4 min read

Jungkook Is Choreographing Calvin Klein Campaigns Now. That Says Everything.

Jungkook choreographed Calvin Klein's Spring 2026 denim campaign film himself, bringing '90s nostalgia, Rosie Perez, and a record store to his third major CK campaign.

PakFebruary 25, 2026
8🔥00