Starfield Library COEX

Starfield Library COEX is the signature open atrium library inside Starfield COEX Mall in Seoul's Gangnam district, known for its towering bookshelves and event-ready central floor. It functions as both a public reading space and a high-visibility culture venue, which is why launches like Reading Korea can happen there without feeling detached from everyday foot traffic.

The venue matters because it sits at the intersection of retail scale, tourism, and cultural programming. Its official channels present it as more than an architectural photo stop. The library runs talks, exhibitions, and branded programs through a dedicated social presence, making it one of the few Korean mall spaces that reads like a recurring media backdrop instead of a passive location.

That made it a logical site for the Ministry of Culture, Sports and Tourism to stage Gaeul's April 2026 Reading Korea launch. With Gaeul and IVE already carrying strong youth reach, the COEX library gave the campaign a venue that looked civic, contemporary, and unmistakably public at the same time.