U+one

U+one is the integrated customer and membership app operated by LG Uplus, built to pull billing, product signup, benefits, and personalized discovery into one mobile surface. The app launched in late 2025 as a simplification play, replacing separate membership and customer-service flows with a single front door for telecom customers.

The official LG Uplus rollout frames U+one around five core tabs: MY, Store, Benefits, Plus, and AI Search. That matters because the product is not just a billing utility. It is a retention layer that bundles account management, commerce, coupon use, and recommendation logic inside one branded experience.

For HITKULTR, the platform matters because LG Uplus is also using it as a fandom-facing surface. Campaigns tied to artists like BOYNEXTDOOR sit inside a wider app ecosystem built to keep entertainment, perks, and telecom services in the same user habit loop.