Upper Room

Upper Room is the post-NCT creative company Mark launched in June 2026 after closing his chapter with SM Entertainment. The company was introduced as a music-first label built with longtime collaborators, but its remit is broader from day one: video, visual art, performance, and whatever else Mark needs to build a more self-directed career.

That framing matters because Upper Room did not open with a low-stakes teaser cycle. It entered the market right before Mark stepped onto the World Environment Day opening ceremony in Baku to perform the unreleased self-written song Ready or Not. That rollout made the label feel less like a vanity shell and more like the operating base for Mark's first fully independent era.

For now the roster starts with Mark, but the brand story is already clear. Upper Room is designed to give one of K-pop's most versatile performers a platform that can move as fast as his ideas do, without routing every decision back through the old idol-company system.