Valentino

Valentino is one of Italy's defining luxury houses, founded in Rome in 1960 by Valentino Garavani and Giancarlo Giammetti. The brand built its authority through couture, leather goods, and a visual language that can swing from archival elegance to harder modern fashion theatre without losing its core identity.

That range matters in Korean entertainment because Valentino keeps showing up where global celebrity, luxury strategy, and image-making overlap. The house already sits in the same competitive lane as Dior and Louis Vuitton, and the 2026 Met Gala cycle pushed it back into HITKULTR's lane through Ahn Hyo-seop's attendance with the brand. Valentino does not need to shout for relevance. It tends to move through high-visibility placements that signal taste, access, and institutional fashion power.

Under creative director Alessandro Michele, the current Valentino era leans even further into maximalist styling, historical reference points, and collectible accessory design. For HITKULTR, that makes the house more than a legacy label. It is an active player in the luxury system Korean stars increasingly move through at the highest level.