Vaseline

Vaseline is one of the rare mass skincare names that still carries genuine cultural memory. Unilever's official brand page says the label has spent more than 150 years focused on healing skin, starting with Vaseline Jelly and expanding into lotions, lip care, and treatment-led body products that reach households around the world.

That longevity is exactly why the brand's 2026 body care push with Jennie matters. This is not a niche beauty startup borrowing attention. It is a household staple using Gluta-Hya and Pro Derma to make everyday body care feel sharper, while still leaning on the trust and distribution power of parent company Unilever.

Vaseline also sits closer to Korean beauty retail than its heritage image suggests. Shoppers can already find the brand through channels connected to Olive Young, which makes the Jennie rollout feel commercially logical rather than purely headline-driven. On HITKULTR, Vaseline matters because it shows how K-pop influence keeps moving into practical, daily-use beauty categories.