With US Entertainment
With US Entertainment is a Korean management company that moved into clearer K-pop view once it became the new home for four core Apink members after their post-IST transition. The company had already built recognition through its ties to the Highlight business ecosystem and artist-management work, but Apink's arrival gave it immediate legacy-group credibility with a broader public audience.
That matters because Apink is not a nostalgia-only act. When Park Cho-rong, Yoon Bomi, Kim Nam-joo, and Oh Ha-young signed with With US Entertainment in 2025, the move positioned the company as the operator of the group's next chapter rather than a passive administrative stop. By April 2026, With US was the credited agency around Apink's 15th anniversary digital single 15th Season and the wider The Origin : Apink cycle.
The company does not have the global name recognition of a top-tier major, but its current relevance is easy to read through output and roster. With US now sits in a meaningful pocket of the Korean market: experienced enough to manage veteran acts, still nimble enough to benefit from every headline tied to Apink's long-tail commercial and cultural value. For HITKULTR, that makes it more than a footnote agency. It is a real part of how one of K-pop's most durable girl-group brands is being managed now.
