Yunjac

Yunjac sits in the premium end of K-beauty where skincare logic leads everything else. The brand has built its image around formulas that smooth texture, boost radiance, and help makeup wear better, which is why it fits so neatly into the current skin-prep conversation.

That positioning matters now because K-beauty's next export wave is not just about more skincare or more color. It is about products that make the two categories feel harder to separate. Yunjac gives Shinsegae International a credible answer to that shift, with a prestige tone and a category role that feels more strategic than trend-chasing. It now sits in a conversation that also includes espoir, d'Alba Global, and VDL.