The Pulse of K-Entertainment

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#APR

2 articles

A guest tries Medicube’s Booster Pro at the brand’s Los Angeles pop-up in imagery used by TIME’s APR profile.
K-Beauty4 min read

APR Is TIME100’s First K-Beauty Company. Medicube Made It Happen

APR just became the first K-beauty company on TIME100, and Medicube’s Amazon, Ulta, and overseas momentum explains why the world is paying attention.

PakMay 4, 2026
1🔥00
Medicube Makes Coachella History, Then Lisa Turns Up at the Booth.
K-Beauty4 min read

Medicube Makes Coachella History, Then Lisa Turns Up at the Booth

Medicube became the first Korean beauty company to officially sponsor Coachella, then got an extra surge of attention when BLACKPINK’s Lisa visited the booth.

PakApril 18, 2026
4🔥00