The Pulse of K-Entertainment

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Fans browsing merchandise inside SMTown Store Shanghai, SM Entertainment's new official offline store in China
K-Culture5 min read

SM Entertainment Just Opened Its First Official Offline Merch Store in China

SM Entertainment has opened SMTown Store Shanghai, its first official offline merchandise store in China, turning K-pop merch demand into a live retail test in one of Shanghai’s busiest commercial zones.

PakMay 4, 2026
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