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President Lee Jae Myung with JYP founder Park Jin-young at the Popular Culture Exchange committee launch
K-Culture5 min read

HYBE, SM, JYP, and YG Are Building Fanomenon, the K-Pop Festival Korea Hopes Can Rival Coachella

HYBE, SM, JYP, and YG are discussing Fanomenon, a proposed 2027 mega-festival that could become K-pop's most ambitious live-business project yet.

PakApril 17, 2026
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