The Pulse of K-Entertainment

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#Felix

4 articles

Felix holding a Gong cha matcha drink in a studio setting, Artist Felix campaign 2026
K-Fashion5 min read

Felix and Gong cha Drop the Artist Felix Campaign

Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.

PakMarch 31, 2026
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Felix in official adidas Originals campaign with trefoil logo, March 2026
K-Fashion4 min read

Felix Named adidas Global Ambassador, First Campaign Drops March 26

Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.

PakMarch 16, 2026
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Felix of Stray Kids
K-Beauty5 min read

Japanese Men Are Redefining Grooming With K-Beauty

Korea has overtaken France as Japan's top cosmetics supplier. The man behind the shift? Felix of Stray Kids, HERA's first-ever male global ambassador.

PakMarch 10, 2026
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Felix and Jun Ji-hyun
K-Culture3 min read

Felix and Jun Ji-hyun Named Honorary Ambassadors for France-Korea 140th Anniversary

The French Embassy in Korea has appointed Stray Kids' Felix and actress Jun Ji-hyun as honorary ambassadors to mark 140 years of France-Korea diplomatic relations.

EllaMarch 8, 2026
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