The Pulse of K-Entertainment

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#K-Pop Fashion

6 articles

Jang Wonyoung of IVE in the Miu Miu Miutine beauty campaign for Japan and South Korea
K-Beauty6 min read

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea

IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

PakApril 2, 2026
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DAY6 x Umbro Unveil Seoul Collection With Seongsu Pop-Up.
K-Fashion5 min read

DAY6 x Umbro Unveil Seoul Collection With Seongsu Pop-Up

DAY6 drop a Seoul-inspired 60th anniversary collection with British heritage brand Umbro, featuring Han River stripe sneakers and a Seongsu pop-up open through April 12, 2026.

PakMarch 31, 2026
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BTS wearing SONGZIO Lyrical Armor collection at the ARIRANG comeback concert at Gwanghwamun, Seoul
K-Fashion6 min read

SONGZIO's "Lyrical Armor" Dressed BTS for the ARIRANG Comeback

Korean designer Jay Songzio built 80 custom looks rooted in Joseon-era armor and traditional folk garments for BTS's historic Gwanghwamun comeback concert on March 21, 2026.

PakMarch 24, 2026
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IVE's Rei. Image: Starship Entertainment
K-Fashion4 min read

IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer

IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.

EllaMarch 8, 2026
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KAI for Lacoste
K-Fashion3 min read

EXO's Kai Named LACOSTE Korea Brand Ambassador

LACOSTE Korea has appointed EXO's Kai as its newest brand ambassador. The partnership deepens a collaboration that began at the FW25 Paris fashion show.

HITKULTRFebruary 28, 2026
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Bang Chan of Stray Kids in Fendi at Milan Fashion Week
K-Fashion5 min read

K-Pop's Front Row Takeover: Korean Idols Are Dominating Milan Fashion Week FW26

From Bang Chan at Fendi alongside Monica Bellucci to Karina at Prada and Yunho at Diesel, K-pop idols are dominating every major front row at Milan Fashion Week FW26.

EllaFebruary 26, 2026
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