The Pulse of K-Entertainment

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#Medicube

3 articles

A guest tries Medicube’s Booster Pro at the brand’s Los Angeles pop-up in imagery used by TIME’s APR profile.
K-Beauty4 min read

APR Is TIME100’s First K-Beauty Company. Medicube Made It Happen

APR just became the first K-beauty company on TIME100, and Medicube’s Amazon, Ulta, and overseas momentum explains why the world is paying attention.

PakMay 4, 2026
1🔥00
Olive Young Town storefront with bright green branding and product displays inside a glass-front retail building
K-Beauty4 min read

Olive Young's first U.S. stores are turning California into K-beauty's next battleground

Olive Young's May 2026 California opening is bigger than two new stores. It pairs Pasadena and Century City retail with a Sephora rollout and a U.S. logistics hub, turning K-beauty's next growth fight into a real-world retail test.

PakMay 4, 2026
1🔥00
Medicube Makes Coachella History, Then Lisa Turns Up at the Booth.
K-Beauty4 min read

Medicube Makes Coachella History, Then Lisa Turns Up at the Booth

Medicube became the first Korean beauty company to officially sponsor Coachella, then got an extra surge of attention when BLACKPINK’s Lisa visited the booth.

PakApril 18, 2026
4🔥00