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#TirTir

2 articles

Three models hold TIRTIR red cushion compacts in an official campaign image
K-Beauty5 min read

K-beauty's dealmaking boom just turned Korean beauty brands into blue-chip global assets

K-beauty M&A hit 3.59 trillion won in 2025 and kept moving in Q1 2026, showing investors now see Korean beauty brands, suppliers, and distributors as scalable global assets.

PakMay 6, 2026
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TirTir beauty campaign image tied to the brand's global 2026 growth push
K-Beauty7 min read

TirTir Is the Hottest Beauty Brand of 2026, and It Says Everything About K-Beauty's Global Moment

A Korean cushion foundation brand just scored a perfect 10/10 on the Cosmetify Index, dethroning Huda Beauty, Kylie Cosmetics, and every Western giant in its path. TirTir's rise is the clearest signal yet that K-Beauty is no longer a niche. It's the new center of gravity.

HITKULTRFebruary 24, 2026
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