#TirTir

TirTir Is the Hottest Beauty Brand of 2026, and It Says Everything About K-Beauty's Global Moment

A Korean cushion foundation brand just scored a perfect 10/10 on the Cosmetify Index, dethroning Huda Beauty, Kylie Cosmetics, and every Western giant in its path. TirTir's rise is the clearest signal yet that K-Beauty is no longer a niche. It's the new center of gravity.