Tag
#TirTir
2 articles

K-Beauty5 min read
K-beauty's dealmaking boom just turned Korean beauty brands into blue-chip global assets
K-beauty M&A hit 3.59 trillion won in 2025 and kept moving in Q1 2026, showing investors now see Korean beauty brands, suppliers, and distributors as scalable global assets.
PakMay 6, 2026
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K-Beauty7 min read
TirTir Is the Hottest Beauty Brand of 2026, and It Says Everything About K-Beauty's Global Moment
A Korean cushion foundation brand just scored a perfect 10/10 on the Cosmetify Index, dethroning Huda Beauty, Kylie Cosmetics, and every Western giant in its path. TirTir's rise is the clearest signal yet that K-Beauty is no longer a niche. It's the new center of gravity.
HITKULTRFebruary 24, 2026
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