The Pulse of K-Entertainment

Baby Shark
ArtistThe Pinkfong Company

Baby Shark

Baby Shark is the breakout character-song franchise that turned The Pinkfong Company into a global family-IP force. Launched on YouTube in 2015, the Korean-created property moved fast from preschool singalong to worldwide catalog mainstay, powered by a melody built for repetition, a dance simple enough for toddlers, and branding sharp enough to travel across language barriers.

The numbers are absurd in the best way. Baby Shark Dance became the most-viewed video in YouTube history, while the song itself reached Spotify's Billions Club in 2026 as the first children's track and first character-driven IP to cross 1 billion streams on Spotify. That combination matters because it shows Baby Shark is not just a viral memory. It is durable catalog, still converting new households years after its first breakout.

Baby Shark has also expanded well beyond one song. The brand now includes animated series, a feature film, live shows, consumer products, and global licensing tie-ins, giving Korean entertainment a rare character property with true multi-platform scale. In a business obsessed with flash hits, Baby Shark keeps proving that repeatability and family reach can be just as powerful.

0 articles3 creditsSouth Korean

Gallery

Discography

2023
Baby Shark (Movie Version)Single
Soundtrack LeadThe Pinkfong Company
2015
Baby SharkSingle
Lead TrackThe Pinkfong Company

Filmography

2023
Baby Shark's Big MovieFilm
Lead CharacterThe Pinkfong Company

Fans Also Ask

Who created Baby Shark?
Baby Shark was popularized globally by The Pinkfong Company, the South Korean studio behind Pinkfong and Baby Shark. The company turned the children's camp-song framework into a branded franchise through its 2015 YouTube launch, then expanded it across streaming, animation, live entertainment, and licensing.
When did Baby Shark launch on YouTube?
Pinkfong launched Baby Shark on YouTube in November 2015, then pushed the property further with follow-up videos and character branding that helped it explode worldwide. That early YouTube momentum became the base for everything that followed, from chart runs and streaming to TV, film, and merchandise.
Is Baby Shark the first children's song to hit 1 billion streams on Spotify?
Yes. In 2026, the English version of Baby Shark crossed 1 billion plays on Spotify, making it the platform's first children's song and first character-driven IP to enter the Billions Club. That milestone pushed Baby Shark into a category usually dominated by mainstream global pop stars.
How many YouTube views does Baby Shark Dance have?
The Pinkfong Company said Baby Shark Dance had passed 16 billion YouTube views by late 2025, and later reporting tied the total to roughly 16.9 billion views in 2026. It remains the most-viewed video in YouTube history, which is a huge part of why the franchise still carries global recognition.

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