The Pinkfong Company

The Pinkfong Company is the Seoul-based family entertainment studio behind Baby Shark, one of the rare Korean IPs that plays at true global scale. Since its founding in 2010, the company has built a catalog around music, animation, live experiences, and licensing, with flagship brands including Pinkfong, Baby Shark, and Bebefinn.

Its biggest proof point is hard to overstate. Baby Shark Dance remains the most-viewed video in YouTube history, while the song Baby Shark crossed 1 billion plays on Spotify in 2026, becoming the platform's first children's track and first character-driven IP to reach that mark. Few Korean media companies outside the idol business can point to that kind of repeatable global catalog reach.

The company now operates less like a single-hit kids brand and more like an IP machine. It has extended Baby Shark into series, films, consumer products, publishing, and touring, turning a simple singalong into one of the clearest examples of how Korean entertainment can travel far beyond K-pop's usual lanes.