The Pulse of K-Entertainment

IROHA
ArtistBELIFT LAB

IROHA

IROHA (이로하) arrived in ILLIT as the member most likely to turn clean choreography into a selling point. Born Hokazono Iroha in Tokyo, she trained early, moved through the JYP system, and landed at BELIFT LAB before emerging through R U Next?. That path matters because it explains why her movement already looked unusually settled by the time ILLIT debuted.

She officially debuted with ILLIT on March 25, 2024 through SUPER REAL ME, the release that sent "Magnetic" onto the Billboard Hot 100 and gave the group an immediate global calling card. Inside that breakout, IROHA became one of the clearest performance anchors: sharp in transitions, calm in close-up, and especially important to the group's connection with Japanese fans alongside fellow member Moka.

Her profile kept widening in 2025. IROHA and Moka were named Tone Up UV ambassadors for La Roche-Posay, a useful early signal that the industry saw more than just rookie momentum. She reads now as one of the members best positioned to convert ILLIT's group success into long-term individual visibility without losing the team-first identity that made the debut hit land so fast.

ILLIT
Main Dancer, Vocalist of ILLIT
2 articles5 creditsDebut: March 25, 2024Japanese

Gallery

Discography

2026
MAMIHLAPINATAPAIMini Album
Main DancerILLITBelift Lab
2025
bombMini Album
Main DancerILLITBelift Lab
2025
NOT CUTE ANYMORESingle
Main DancerILLITBelift Lab
2024
SUPER REAL MEMini Album
Main DancerILLITBelift Lab
2024
I'LL LIKE YOUMini Album
Main DancerILLITBelift Lab

Fans Also Ask

Who is IROHA in ILLIT?
IROHA is the youngest member of ILLIT and one of the group's strongest performance drivers. Born in Tokyo as Hokazono Iroha, she debuted through BELIFT LAB in March 2024 and quickly became associated with sharp dance execution, stable stage presence, and ILLIT's appeal in the Japanese market.
Was IROHA a trainee at JYP before BELIFT LAB?
Yes. Before joining BELIFT LAB and appearing on <em>R U Next?</em>, IROHA trained at JYP Entertainment. That background helps explain why her technique looked unusually polished from debut, especially in ILLIT's tighter choreographic moments and camera-focused performance transitions.
When did IROHA debut with ILLIT?
IROHA debuted with ILLIT on March 25, 2024 through the mini album <em>SUPER REAL ME</em>. The release immediately mattered because "Magnetic" reached the Billboard Hot 100, giving the group one of the fastest global breakout moments any recent K-pop rookie act has managed.
What is IROHA's role in ILLIT?
IROHA is generally read as one of ILLIT's core dance anchors and one of the members most important to the group's Japanese-facing appeal. She brings precision and control rather than oversized theatrics, which is a big reason her stage presence lands so cleanly in ILLIT's lighter but exacting performance style.
Has IROHA had any individual brand activity yet?
Yes. In February 2025, IROHA and fellow ILLIT member Moka were announced as Tone Up UV ambassadors for La Roche-Posay. It was one of the earliest clear signals that brands saw individual pull in her image, not just momentum generated by ILLIT as a rookie group.

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