Belift Lab

Belift Lab (빌리프랩) is a South Korean entertainment company and HYBE subsidiary. Founded in 2018 as a joint venture between Big Hit Entertainment and CJ ENM, the label was originally established to manage artists formed through Mnet reality competition shows. HYBE acquired full ownership in August 2023, making Belift Lab a wholly-owned subsidiary. The label's flagship artist is ENHYPEN, a seven-member group formed through the 2020 JTBC survival competition I-Land. ENHYPEN debuted on November 30, 2020, with the EP Border: Day One, which broke first-week sales records for a K-pop rookie group at the time. The group has since released multiple studio albums and EPs, headlined world tours, and become one of the most commercially successful fourth-generation boy groups. Their 2025-2026 campaign THE SIN: VANISH and the accompanying Walk the Line world tour established ENHYPEN as arena-level international performers. Belift Lab's second act is ILLIT, a five-member girl group formed through the 2023 JTBC survival competition R U Next? The group debuted on March 25, 2024, with the mini album SUPER REAL ME. Their debut single "Magnetic" achieved viral success globally, topping TikTok charts and entering the Billboard Hot 100. ILLIT became the fastest K-pop girl group to achieve 100 million streams on Spotify. The group members are Yunah, Minju, Moka, Wonhee, and Iroha. The label operates from Hangang-daero, Yongsan-gu, Seoul and runs auditions globally to continue expanding its artist roster. Belift Lab's model of producing artists through televised competition has positioned it as one of HYBE's most productive content-creation pipelines.