Kwon Eun-bi

Kwon Eun-bi (권은비) has always been more compelling than the usual post-project-group narrative. She left IZ*ONE as its leader and immediately had to prove she could hold her own without the scale of a franchise behind her. What followed was not a placeholder solo career. It was a steady build into one of the most recognizable female solo acts of her generation.

Her solo debut with OPEN and "Door" in August 2021 established the lane: polished performance, strong concept control, and a voice that worked equally well in elegant pop and sharper festival-facing material. Releases such as Color, Lethality, and later singles kept that arc moving, while her viral Waterbomb performances pulled her into a wider international conversation that had nothing to do with nostalgia for the Produce era.

The 2026 shift matters because it resets the business frame. After closing her long run with Woollim Entertainment, Kwon Eun-bi signed with RBW in April 2026 and entered a new chapter with a larger platform for music, visuals, and broader content play. On HITKULTR, she reads less like a former group leader trying to sustain momentum and more like a full solo property who already proved she can command a stage, a fanbase, and a commercial conversation on her own.