Banila Co

Banila Co (바닐라코) is a South Korean cosmetics brand founded in 2005 under the F&F group. The label built its global reputation on Clean It Zero, a cult cleansing balm that sells every 3.1 seconds worldwide and was ranked the number one cleansing balm globally by Euromonitor International in 2023. The Clean It Zero line spans multiple formulations including Original (with Acerola Berry and Vitamin C), Nourishing (with Ginseng Root and Soybean Peptide), Purifying, and Restorative, each targeting different skin concerns while sharing the same balm-to-oil texture that made the product a K-beauty cornerstone.

The brand's product range extends beyond its hero cleanser. Banila Co offers skin starter packs, hydration boosters, exfoliating treatments, foam cleansers, sheet masks, and lip and eye makeup. All formulations are free of alcohol, artificial coloring, artificial fragrances, essential oils, parabens, and silicone, positioning the brand firmly within the clean beauty segment.

Over two decades, Banila Co has leaned into K-pop collaborations to drive international reach. Ambassadors have included Taeyeon (Girls' Generation), Song Kang, Jeonghan of SEVENTEEN, BABYMONSTER (2025), and, as of March 2026, solo artist Kwon Eun-bi. Products are sold globally through banilaco.com and major beauty retailers.