Mitra Darab

Mitra Darab sits at the center of one of the most closely watched experiments in global pop: the HYBE x Geffen Records partnership that launched KATSEYE. As president of the venture, she has helped translate HYBE’s artist-development logic into a U.S.-based system built for worldwide pop markets.

Before taking the HxG role, Darab built a long career in American label strategy and pop marketing, with senior stops at Geffen, Warner Bros. Records, and Capitol Music Group. Music Business Worldwide described her as a veteran executive whose campaign history spans artists such as Madonna, Cher, Sam Smith, and 5 Seconds of Summer.

That background is exactly why her 2026 recognition matters. Darab represents the operator class behind K-pop’s next export model, where training, branding, management, and fandom strategy are designed to move together.