Mitra Darab

Mitra Darab sits near the center of HYBE x Geffen Records as the executive helping turn a headline-grabbing joint venture into a functioning artist-development machine. Universal's 2023 Dream Academy press event identified her as president of HxG, and by 2026 Pollstar was framing her not only as the division's leader but also as the manager of KATSEYE during the group's breakout touring cycle.

That combination matters because Darab's lane is not symbolic. She is tied to the system that moved from the Dream Academy pipeline into a sold-out U.S. tour, major festival visibility, and the wider push to build global-pop acts with HYBE training logic and Geffen infrastructure. Her earlier executive history across Geffen, Warner Bros. Records, and Capitol Music Group explains why she keeps surfacing whenever the HYBE x Geffen conversation shifts from contestants and songs to the machinery underneath. For HITKULTR, Mitra Darab matters as a builder, the executive layer shaping how KATSEYE and the next HxG group are developed, positioned, and scaled.