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HYBE x Geffen Records
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HYBE x Geffen Records

HYBE x Geffen Records is the joint venture built by HYBE and Geffen Records to test whether Korean-style idol development could scale as a U.S.-based global-pop business. The partnership became public in 2021, then turned legible to fans through The Debut: Dream Academy and the launch of KATSEYE. Its current second-wave test is ABEMA's World Scout: The Final Piece, the Japan-focused series used to complete the four-member lineup currently framed around Emily, Lexie, Samara, and one last finalist. That makes the company more than a vanity collaboration. It is one of the clearest live experiments in how K-pop training logic, Western label infrastructure, and platform-first storytelling can be fused into a global act pipeline.

2 articles7 artistshybegeffen-audition.com

Gallery

Artists & Groups

Ayana
AyanaArtist
Emily
EmilyArtist
Lexie
LexieArtist
Mitra Darab
Mitra DarabArtist
Prelude: The Final Piece
Prelude: The Final PieceGroup
Sakura Tobi
Sakura TobiArtist
Samara
SamaraArtist

Fans Also Ask

What is HYBE x Geffen Records?
HYBE x Geffen Records is the joint venture created by HYBE and Geffen Records to build global pop acts using K-pop-style training, development, and rollout systems. Announced in 2021, it turned from corporate strategy into a public entertainment brand through Dream Academy, KATSEYE, and the later World Scout expansion.
How is KATSEYE connected to HYBE x Geffen Records?
KATSEYE is the venture's first major proof of concept. The group came out of The Debut: Dream Academy, the 2023 audition project that showed how HYBE's trainee logic and Geffen's U.S. label infrastructure could work together to build a globally marketed act from scratch.
What is World Scout: The Final Piece for HYBE x Geffen Records?
World Scout: The Final Piece is the venture's Japan-focused survival series built to choose the last member of its next multinational girl group. By the semifinal stage, the rollout already centered Emily, Lexie, and Samara, with Ayana and Sakura competing to complete the final four-member lineup.
Who leads HYBE x Geffen Records?
Public coverage around the venture has repeatedly highlighted executive leadership including Mitra Darab, who has spoken for the company during the World Scout cycle. That matters because HYBE x Geffen is not just a label stamp. It is an operating experiment that depends on executive coordination across Korean training systems and U.S. major-label structure.

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