Park Geon-roung

Park Geon-roung (박건령) is the South Korean performer audiences first met in Pinkfong's Baby Shark universe and now know as the teenager stepping back into music on his own terms. In 2026, The Pinkfong Company brought him forward under the artist identity Baby Shark Boy, building a comeback narrative around authorship, adolescence, and a new pop-facing rollout.

That shift matters because Park is not just the face of the campaign. Reporting around WAVE credits him with co-writing the Korean lyrics, while the single also features Joohoney from MONSTA X. With a documentary already announced, Park sits at the center of Pinkfong's attempt to convert one of Korea's biggest kid-culture IPs into a human-scale artist story.