The Pulse of K-Entertainment

Rei
ArtistStarship Entertainment

Rei

Rei (레이, Naoi Rei, 直井れい; born February 3, 2004, Nagoya, Japan) is the main rapper and sub-vocalist of IVE, and the group's most artistically multidisciplinary member. She passed the Loen Friends Global Audition in 2018 and relocated to South Korea at 14 to begin training under Starship Entertainment, making the move before most of her peers had chosen a high school. In a group defined by visual precision and musical cohesion, Rei brings a quieter distinctiveness: a natural rap delivery that resists posturing, a vocal tone that sits comfortably outside typical idol registers, and an illustrator's eye that extends her creative output beyond music. Her fan-facing artwork circulates in the IVE fandom as genuine creative work rather than promotional content. IVE's December 2021 debut launched one of K-pop's more rapid group ascents: "Eleven," "Love Dive," and "After LIKE" established the group as a dominant presence within a single year, and albums I've IVE (2023), IVE SWITCH (2024), and IVE EMPATHY (2025) sustained that momentum through multiple release cycles. On REVIVE+ (2026), the group's second full album, Rei contributed the solo track "In Your Heart," a reflective piece that highlights the softer, more introspective register she deploys away from IVE's harder-edged material.
4 articles5 creditsDebut: December 1, 2021Japanese

Gallery

Discography

2026
REVIVE+Album
Main RapperIVE
2026
In Your Heart (Solo)Single
2025
IVE EMPATHYEP
2024
IVE SWITCHEP
2023
I've IVEAlbum

Fans Also Ask

Is Rei from IVE Japanese?
Yes. Rei, whose full name is Naoi Rei (直井 怜), was born on February 3, 2004, in Nagoya, Aichi, Japan. She is the Japanese member of IVE and joined Starship Entertainment in 2018 after passing a global audition in Japan, where she performed Red Velvet's Happiness.
What is Rei's role in IVE?
Rei is the main rapper and sub-vocalist of IVE. She is also one of the group's primary songwriters, with writing credits on Kitsch, Hypnosis, Not Your Girl, and Next Page from IVE's debut studio album I've Ive.
What viral challenge is Rei known for?
Rei sparked the global Pokju Ggini challenge in April 2025 with her time-lagged arm-waving dance from IVE's Attitude. Her spoiler videos hit over 38.6 million TikTok views, earning her the fan nickname Captain Ggini and the TikTok Awards Korea 2025 Best Trend Leader award.
Has Rei done solo activities?
Rei released a cover of Baby Powder in November 2025, filmed in Paris during her European schedule that included the Valentino Spring/Summer 2026 fashion show in October 2025. She also hosted the Asia Star Entertainer Awards in May 2025, her first major hosting role.
What is Rei's Instagram?
Rei's official Instagram is @reinyourheart, where she has amassed over 4 million followers. She posts personal updates, behind-the-scenes content, and fashion moments. For official IVE group updates, the group is active at @IVEstarship across platforms.

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