The Pulse of K-Entertainment

Rei
ArtistStarship Entertainment

Rei

Rei (레이), born Naoi Rei (直井れい) on February 3, 2004, in Nagoya, Japan, is the main rapper and one of the most stylistically distinct members of IVE. She passed a Starship global audition in Japan in 2018, relocated to South Korea as a teenager, and debuted with the group in December 2021 under Starship Entertainment. Since then, she has turned a quieter public image into a real creative advantage. Rei does not perform like an idol trying to imitate aggression. Her rap delivery is measured, her tone is immediately recognizable, and her illustration work gives fans a second creative lane that feels personal rather than merch-driven. That mix is why she often feels like the member most able to move between pop performance, fashion, and authored fan culture without losing coherence. On the music side, IVE's 2025 and 2026 release run kept her visible through IVE EMPATHY, XOXZ, the second full album REVIVE+, and the 2026 Japanese EP Lucid Dream. Her solo track "In Your Heart" showed a softer, more reflective register, while her writing reputation kept growing after credits on earlier IVE material. She is not only the group's Japanese member. She is one of the clearest reasons IVE still feels textured inside a tightly controlled pop system.
6 articles7 creditsDebut: December 1, 2021Japanese

Gallery

Discography

2026
Lucid DreamEP
Main RapperIVE
2026
REVIVE+Album
Main RapperIVE
2026
In Your Heart (Solo)Single
2025
XOXZEP
2025
IVE EMPATHYEP
2024
IVE SWITCHEP
2023
I've IVEAlbum

Fans Also Ask

Is Rei from IVE Japanese?
Yes. Rei was born in Nagoya, Japan, on February 3, 2004. She passed Starship Entertainment's audition in Japan in 2018, moved to South Korea as a trainee, and debuted with IVE in December 2021. That background made her one of the group's most visible cross-market members from the start.
What is Rei's role in IVE?
Rei is IVE's main rapper and also contributes a softer sub-vocal color that helps the group avoid sounding too uniform. She is widely recognized for a more restrained rap style, a strong visual identity, and creative fan-facing illustration work that gives her a lane beyond standard idol performance duties.
What solo work has Rei done?
Rei's 2026 solo cut on <em>REVIVE+</em> is "In Your Heart," a more introspective track than the sharper material she often handles in IVE songs. Outside album work, she has also built visibility through fashion schedules, hosting appearances, and a public image that leans as much on artistry and design taste as music performance.
Does Rei have songwriting credits?
Yes. Rei has been publicly associated with writing work on IVE material, which matters because it pushes her profile beyond performance alone. In a group built around precision pop execution, those credits help distinguish her as a member with a stronger authorial footprint and a more durable long-term creative identity.
What is Rei's official Instagram?
Rei's official personal Instagram is @reinyourheart. For broader IVE updates, the group also operates public official channels across Instagram, X, YouTube, TikTok, and its website, which is why fans often follow both her personal account and the shared IVE stack during comeback periods.

Latest Articles

IVE members in official REVIVE+ showcase promotional artwork released by STARSHIP Entertainment
K-Pop5 min read

IVE's legal warning shows K-pop's deepfake crackdown is getting harsher

STARSHIP Entertainment's latest IVE statement did more than promise legal action. By explicitly naming deepfakes, preserved evidence, criminal complaints, and civil claims, it showed how K-pop agencies are starting to treat AI-manipulated abuse as a frontline risk.

PakMay 13, 2026
8🔥00
Jang Wonyoung of IVE in the Miu Miu Miutine beauty campaign for Japan and South Korea
K-Beauty6 min read

IVE's Wonyoung Is Now the Face of Miu Miu Beauty in Japan and South Korea

IVE's Jang Wonyoung has been named the beauty ambassador for Miu Miu in Japan and South Korea, fronting the Miutine Eau de Parfum campaign. The April 2026 appointment deepens a four-year relationship with the Italian house. Emma Corrin serves as Miutine's global face; Wonyoung takes the dedicated Japan and Korea role.

PakApril 2, 2026
26🔥00
IVE performing live on the SHOW WHAT I AM world tour, all six members on stage in colorful costumes against a vivid blue backdrop. Photo: Starship Entertainment
K-Pop4 min read

IVE Brings “SHOW WHAT I AM” World Tour to North America: 8 Arena Cities, Summer 2026

Announced exclusively via Billboard, IVE’s eight-city North American run spans Toronto to Vancouver in July–August, with Hong Kong and Taipei added to the September Asia leg.

HITKULTRMarch 28, 2026
12🔥00
IVE's Rei. Image: Starship Entertainment
K-Fashion4 min read

IVE Rei Is Miseki Seoul’s Brand Ambassador for 26 Spring/Summer

IVE Rei has been named brand ambassador for Miseki Seoul, the Korean fashion label built around a fictional Japanese designer narrative, for its 2026 Spring/Summer collection.

EllaMarch 8, 2026
20🔥00
IVE member. Photo: STARSHIP Entertainment
K-Pop4 min read

IVE Just Made K-Pop History With BANG BANG. The Numbers Are Staggering.

On February 24, 2026, IVE's BANG BANG became the first Perfect All-Kill of the year and the sixth in the group's career, making them the first girl group in K-pop history to reach that number.

PakFebruary 26, 2026
15🔥00
IVE announces comeback schedule for new album 'REVIVE+'
K-Pop6 min read

IVE Returns With REVIVE+, Their Most Ambitious Album Yet

IVE drops their second studio album REVIVE+ with double title tracks BLACKHOLE and BANG BANG, plus solo tracks for all six members. Nearly three years in the making, this 12-track release proves IVE is building a legacy.

HITKULTRFebruary 24, 2026
46🔥00