Shin Seon-jeong

Shin Seon-jeong is one of the most important executives inside the modern BigHit Music system because her influence sits at the talent-development layer that helped scale the company during the HYBE era. She joined Big Hit Entertainment in 2010 and worked in the training and development organization that shaped trainee education and artist-building workflows.

That background matters. BigHit did not become a global label only through hit releases. It built process. Korea JoongAng Daily reported that the company tapped Shin as its new general manager in late 2024, explicitly tying her to the early growth of BTS and to the next phase of label operations.

By 2026, Billboard Women in Music had recognized that broader footprint. Her inclusion reflects the executive infrastructure behind the artist economy, not just the artists at the front of it.