Label
131LABEL
131 Label (131레이블) is a South Korean entertainment company that operates as a specialized label within the broader K-entertainment ecosystem. The company focuses on artist development, music production, and strategic management for its roster of talent.
As a boutique label, 131 focuses on quality over quantity, providing intensive training and creative development for a select roster of artists. The company's approach emphasizes artistic identity and long-term career building rather than rapid deployment of acts.
131 Label represents a newer model in K-entertainment where specialized labels handle specific aspects of artist development while partnering with larger distribution and marketing networks. This structure allows for more focused artist care while maintaining access to industry resources.
The company maintains active artist development programs and has positioned itself within Korea's competitive entertainment landscape as a home for artists seeking a more intimate label environment while still achieving commercial reach.
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What is 131 Label?
131 Label (131레이블), now operating as 131 Online, is a South Korean record label and entertainment company founded in 2018 by K-pop artist B.I (Kim Han-bin). The name was inspired by the visual shape of the letters 1-3-1. The label focuses on artist development, music production, and long-term creative growth.
What artists are under 131 Label?
131 Label's primary artist is B.I (formerly of iKON), who uses the label as a home for his solo music. The label also houses the White noise club producer crew, comprising B.I, MILLENNIUM, SIHWANG, Padi, and KIM CHANG HOON, with additional artists developed through the label's A&R program.
Who founded 131 Label?
131 Label was founded in 2018 by B.I (Kim Han-bin), formerly of iKON. B.I established the label as an independent creative home after departing iKON in 2019, channeling his solo music and artist development vision into a boutique agency structure.
How did 131 Label become 131 Online?
In October 2022, 131 Label rebranded as 131 Online, transitioning from a full-scale management entity to a more independent boutique creative operation. The rebranding aligned with B.I's evolving vision for a music production and artist incubation platform beyond traditional K-pop management.
Who distributes 131 Label releases?
131 Online distributes its music through DreamUs. The label was previously affiliated with IOK Music as a subsidiary from 2020 to 2022 before becoming fully independent. Distribution through DreamUs supports global streaming and physical release pipelines.
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