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131LABEL
Label

131LABEL

131LABEL, now operating publicly as 131 (ONE THREE ONE) and 131 Online, is the founder-led Seoul music company built by B.I for his post-idol second act. The point of the label was never scale for scale's sake. It was control: releases, visuals, collaborations, and the pace of a catalog shaped around one artist's creative reset after leaving iKON.

That founder-first structure is why 131 still reads differently from a conventional idol agency. The company has increasingly presented itself as a compact creative platform rather than a wide-roster management shop, using music releases, visual campaigns, and direct digital storytelling to keep the brand tightly connected to B.I's authorship. The current public-facing 131 Online identity only sharpens that positioning.

For HITKULTR, 131LABEL matters because it is one of the cleaner examples of how a Korean artist can turn a comeback story into an operating system. It is not just a label credit under a name card. It is the infrastructure behind B.I's solo era, his release cadence, and the way his audience is reached without the machinery of a legacy major.

1 articles1 artists131online.net

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B.I
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Debut 2015

Fans Also Ask

What is 131LABEL?
131LABEL is the South Korean music and creative company founded by B.I. It later shifted its public-facing identity toward 131 Online, but it still functions as the operating base behind his solo releases, visual strategy, and founder-led brand direction rather than a traditional idol-agency setup.
Who founded 131LABEL?
131LABEL was founded by B.I after his departure from iKON. That founder role matters because the company was built to give him direct control over music releases, collaborations, visuals, and the structure of his solo career instead of placing those decisions inside a larger outside label system.
Why did 131LABEL become 131 Online?
The 131 Online identity reflects a tighter public presentation rather than a complete reset. By leaning into 131 as a creative platform, the company could frame itself less like a standard management label and more like a direct-to-audience hub for music, digital storytelling, and founder-led rollout strategy.
What artists are under 131LABEL?
131LABEL is primarily associated with B.I and the infrastructure around his solo catalog. Its public profile has centered much more on supporting his music, visuals, and brand positioning than on building a large multi-act roster in the style of Korea's mainstream entertainment agencies.

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