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7-Eleven Taiwan
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7-Eleven Taiwan

7-Eleven Taiwan is one of the clearest examples of convenience retail turning into everyday infrastructure. Operated by Uni-President since 1978, the chain has expanded into a 6,800-plus-store network that reaches nearly every part of the island, giving Taiwan the highest 7-Eleven store density in the world and making the brand part of daily life rather than just a grab-and-go stop.

The business works because the stores do far more than sell snacks and drinks. Locations handle bill payment, parcel pickup, ticketing, fresh meals, coffee, limited-edition merchandise, and increasingly automated service formats. That breadth is why the chain keeps surfacing in lifestyle and entertainment conversations. When Tzuyu fronts a campaign, the fit feels natural. 7-Eleven Taiwan already operates at the intersection of mass visibility, youth culture, and highly repeatable consumer habits.

Its cultural footprint also extends through OPEN-chan, the company's long-running mascot and one of the most recognizable retail characters in Taiwan. Combined with constant collaboration cycles and a strong digital channel mix, 7-Eleven Taiwan has become a retail platform with real pop-cultural elasticity, not just a local branch of a global franchise.

1 articles7-11.com.tw

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Fans Also Ask

How many 7-Eleven stores are in Taiwan?
Taiwan has over 6,800 7-Eleven locations, giving it the highest convenience store density in the world at roughly one store per 3,300 residents. The stores are operated by Uni-President Enterprises Corporation under license from 7-Eleven Inc.
Who operates 7-Eleven in Taiwan?
7-Eleven Taiwan is operated by Uni-President Enterprises Corporation, part of the Unified President Enterprises Group. The company has held the franchise since 1978 and expanded it into one of the most successful convenience store operations globally.
Who is the brand ambassador for 7-Eleven Taiwan?
In March 2026, 7-Eleven Taiwan appointed Tzuyu of TWICE as brand ambassador for their Star Rated Cuisine campaign. The partnership reflects Tzuyu's Tainan origins and her standing as one of Taiwan's most prominent K-pop stars internationally.
What is Open-chan?
Open-chan is 7-Eleven Taiwan's official orange bear mascot, introduced in the early 2000s. The character has become a cultural icon in Taiwan, appearing on exclusive merchandise, themed flagship stores, and collaborative limited-edition products.
Does 7-Eleven Taiwan have unmanned stores?
Yes. 7-Eleven Taiwan has been expanding its automated unmanned store format, with its ninth location opening in November 2025. These stores use self-checkout technology and operate with minimal staff, part of the brand's response to Taiwan's labor market conditions.

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