Brand
7-Eleven Taiwan
7-Eleven Taiwan operates over 6,800 convenience stores across the island, giving the country the highest convenience store density in the world at roughly one store per 3,300 people. Operated by Uni-President Enterprises Corporation under license from 7-Eleven Inc. since 1978, the Taiwanese franchise has grown from a single Taipei location into one of the most sophisticated convenience retail operations globally.
The brand has evolved well beyond typical convenience retail. Stores offer fresh cook-to-order meals, ATMs, concert and event ticket sales, package delivery, government services, and unmanned self-checkout formats. The ninth automated unmanned location opened in November 2025 as the brand bets on automation amid a tightening labor market. 7-Eleven Taiwan also maintains Open-chan, the brand's beloved orange bear mascot introduced in the early 2000s, which has spawned extensive licensed merchandise, themed stores, and a dedicated fan culture.
The brand is a fixture in K-pop marketing in the region. In March 2026, 7-Eleven Taiwan appointed Tzuyu of TWICE as brand ambassador for their Star Rated Cuisine line, a natural fit given Tzuyu's Tainan roots and her status as one of Taiwan's most celebrated pop exports. The partnership extended across in-store displays, digital campaigns, and limited-edition product tie-ins.
1 articles7-11.com.tw
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Fans Also Ask
How many 7-Eleven stores are in Taiwan?
Taiwan has over 6,800 7-Eleven locations, giving it the highest convenience store density in the world at roughly one store per 3,300 residents. The stores are operated by Uni-President Enterprises Corporation under license from 7-Eleven Inc.
Who operates 7-Eleven in Taiwan?
7-Eleven Taiwan is operated by Uni-President Enterprises Corporation, part of the Unified President Enterprises Group. The company has held the franchise since 1978 and expanded it into one of the most successful convenience store operations globally.
Who is the brand ambassador for 7-Eleven Taiwan?
In March 2026, 7-Eleven Taiwan appointed Tzuyu of TWICE as brand ambassador for their Star Rated Cuisine campaign. The partnership reflects Tzuyu's Tainan origins and her standing as one of Taiwan's most prominent K-pop stars internationally.
What is Open-chan?
Open-chan is 7-Eleven Taiwan's official orange bear mascot, introduced in the early 2000s. The character has become a cultural icon in Taiwan, appearing on exclusive merchandise, themed flagship stores, and collaborative limited-edition products.
Does 7-Eleven Taiwan have unmanned stores?
Yes. 7-Eleven Taiwan has been expanding its automated unmanned store format, with its ninth location opening in November 2025. These stores use self-checkout technology and operate with minimal staff, part of the brand's response to Taiwan's labor market conditions.
