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TWICE Tzuyu Lands First Taiwanese Endorsement With 7-Eleven
TWICE member Chou Tzu-yu partners with 7-Eleven Taiwan as brand ambassador for their Star Rated Cuisine line, marking her first major endorsement deal in her home country.
March 20, 2026
Chou Tzu-yu has come home. The Taiwanese member of TWICE has signed on as brand ambassador for 7-Eleven Taiwan, her first major endorsement deal in her native country since debuting with JYP Entertainment nearly a decade ago, according to the brand's official March 2026 announcement.
The partnership sees Tzuyu fronting 7-Eleven Taiwan's Star Rated Cuisine (星級美食) line. The campaign positions the 26-year-old as the face of the convenience store giant's premium ready-to-eat offerings across the island. Campaign materials featuring Tzuyu began rolling out at over 6,800 7-Eleven locations throughout Taiwan, as confirmed by 7-Eleven Taiwan's press release.
A Homecoming Ten Years in the Making
Born in Tainan in 1999, Tzuyu left Taiwan at 13 to train at JYP Entertainment in South Korea. She debuted with TWICE in October 2015 as the group's youngest member and only Taiwanese national. In the years since, TWICE has become one of K-pop's most commercially successful girl groups, but Tzuyu's endorsement work has largely remained concentrated in South Korea and Japan.
The 7-Eleven deal changes that. It marks a significant pivot toward her home market, where she maintains massive popularity despite years of working abroad. Taiwan's Unified President Enterprises Group, which operates 7-Eleven Taiwan, reportedly pursued the partnership for over a year before reaching an agreement, according to Taiwanese media outlet ETtoday.
Solo Success Fueling Brand Demand
The endorsement comes as Tzuyu builds momentum as a solo artist. Her debut EP abouTZU, released in September 2024, entered the Billboard 200 at number 34 and featured lead single "Run Away," as confirmed by Billboard chart data. A follow-up single, "Blink" featuring Corbyn Besson, dropped in September 2025.
The solo pivot has opened new commercial doors. Beyond 7-Eleven, Tzuyu has appeared in campaigns for various brands, though the Taiwan partnership carries particular cultural weight. For Taiwanese fans who watched a hometown girl become a global star, seeing her face on convenience store displays represents a full-circle moment.
Convenience Store Culture Meets K-Pop
7-Eleven holds near-ubiquitous status in Taiwan, with the highest convenience store density in the world, per industry data from Statista. The chain's Star Rated Cuisine line represents its push into premium prepared foods, competing against traditional street food and restaurant options. Tzuyu's involvement signals ambitions to reach younger consumers who grew up watching her on music shows and variety programs.
The campaign rollout includes in-store displays, digital advertising, and limited-edition packaging across the Star Rated Cuisine product range. While exact terms of the deal remain undisclosed, industry observers note that ambassador contracts with major Taiwanese convenience chains typically run for one to two years.
For TWICE fans, the 7-Eleven deal is a glimpse of what individual members can build alongside group activities. Tzuyu has spent a decade as the international face of TWICE, and solo endorsement deals are starting to reflect that individual pull. A homecoming deal in her own country feels long overdue. It probably will not be the last.
