TWICE Tzuyu Lands First Taiwanese Endorsement With 7-Eleven

TWICE member Chou Tzu-yu partners with 7-Eleven Taiwan as brand ambassador for their Star Rated Cuisine line, marking her first major endorsement deal in her home country.

Pak

March 20, 2026

#K-Pop#TWICE#Brand Ambassador#Tzuyu#7-Eleven Taiwan#Taiwan

Chou Tzu-yu has come home. The Taiwanese member of TWICE has signed on as brand ambassador for 7-Eleven Taiwan, her first major endorsement deal in her native country since debuting with JYP Entertainment nearly a decade ago, according to the brand's official March 2026 announcement.

The partnership sees Tzuyu fronting 7-Eleven Taiwan's Star Rated Cuisine (星級美食) line. The campaign positions the 26-year-old as the face of the convenience store giant's premium ready-to-eat offerings across the island. Campaign materials featuring Tzuyu began rolling out at over 6,800 7-Eleven locations throughout Taiwan, as confirmed by 7-Eleven Taiwan's press release.

A Homecoming Ten Years in the Making

Born in Tainan in 1999, Tzuyu left Taiwan at 13 to train at JYP Entertainment in South Korea. She debuted with TWICE in October 2015 as the group's youngest member and only Taiwanese national. In the years since, TWICE has become one of K-pop's most commercially successful girl groups, but Tzuyu's endorsement work has largely remained concentrated in South Korea and Japan.

The 7-Eleven deal changes that. It marks a significant pivot toward her home market, where she maintains massive popularity despite years of working abroad. Taiwan's Unified President Enterprises Group, which operates 7-Eleven Taiwan, reportedly pursued the partnership for over a year before reaching an agreement, according to Taiwanese media outlet ETtoday.

Solo Success Fueling Brand Demand

The endorsement comes as Tzuyu builds momentum as a solo artist. Her debut EP abouTZU, released in September 2024, entered the Billboard 200 at number 34 and featured lead single "Run Away," as confirmed by Billboard chart data. A follow-up single, "Blink" featuring Corbyn Besson, dropped in September 2025.

The solo pivot has opened new commercial doors. Beyond 7-Eleven, Tzuyu has appeared in campaigns for various brands, though the Taiwan partnership carries particular cultural weight. For Taiwanese fans who watched a hometown girl become a global star, seeing her face on convenience store displays represents a full-circle moment.

Convenience Store Culture Meets K-Pop

7-Eleven holds near-ubiquitous status in Taiwan, with the highest convenience store density in the world, per industry data from Statista. The chain's Star Rated Cuisine line represents its push into premium prepared foods, competing against traditional street food and restaurant options. Tzuyu's involvement signals ambitions to reach younger consumers who grew up watching her on music shows and variety programs.

The campaign rollout includes in-store displays, digital advertising, and limited-edition packaging across the Star Rated Cuisine product range. While exact terms of the deal remain undisclosed, industry observers note that ambassador contracts with major Taiwanese convenience chains typically run for one to two years.

For TWICE fans, the 7-Eleven deal is a glimpse of what individual members can build alongside group activities. Tzuyu has spent a decade as the international face of TWICE, and solo endorsement deals are starting to reflect that individual pull. A homecoming deal in her own country feels long overdue. It probably will not be the last.

Fans Also Ask

What brand is Tzuyu endorsing in Taiwan?

Tzuyu is serving as brand ambassador for 7-Eleven Taiwan’s Star Rated Cuisine (星級美食) line, a premium ready-to-eat food range. The partnership was announced in March 2026, with her campaign materials rolling out across over 6,800 7-Eleven locations throughout Taiwan. Unified President Enterprises Group, which operates 7-Eleven Taiwan, reportedly pursued the partnership for over a year before reaching a final agreement.

Is this Tzuyu’s first Taiwanese endorsement?

Yes. The 7-Eleven Taiwan deal marks Tzuyu’s first major endorsement in her home country since debuting with JYP Entertainment in October 2015. Her commercial partnerships over the past decade were primarily concentrated in South Korea and Japan. The campaign represents a significant homecoming for the Tainan-born star, who left Taiwan at age 13 to train in Seoul and later debuted as the youngest member and sole Taiwanese national in TWICE.

What is Tzuyu’s solo music career?

Tzuyu launched her solo career in September 2024 with debut EP abouTZU on JYP Entertainment, which entered the Billboard 200 at number 34. The lead single was “Run Away.” She followed up with “Blink,” a collaboration with Corbyn Besson released in September 2025. Born Chou Tzu-yu in Tainan in 1999, she has been a TWICE member since the group’s October 2015 debut alongside Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, and Chaeyoung.

What merchandise is available from the Tzuyu 7-Eleven campaign?

The campaign centers on Tzuyu fronting 7-Eleven Taiwan’s Star Rated Cuisine (星級美食) premium ready-to-eat food line. Her imagery appeared at over 6,800 7-Eleven locations across Taiwan starting March 2026. While specific collectible items were not officially listed at launch, Taiwanese convenience store ambassador campaigns traditionally include limited-edition packaging, photo cards, and in-store promotional displays. Fans should check 7-Eleven Taiwan’s official channels for updated product and collectible announcements.

Is TWICE still with JYP Entertainment in 2026?

As of March 2026, all nine TWICE members continue to operate under JYP Entertainment’s management. Reports from mid-2025 indicated the group was in discussions for a second contract renewal, with JYP noting their ongoing world tour as context. No official confirmation of new contract terms has been publicly announced, but individual members including Tzuyu continue releasing solo music through the label, as seen with her 2024 debut EP abouTZU and the 2025 single Blink.