adidas

Founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, adidas is one of the world's largest sportswear manufacturers and a global icon of athletic and lifestyle culture. Adolf "Adi" Dassler derived the brand name from his own nickname combined with his surname; his brother Rudolf founded rival brand Puma the same year. The trademark three stripes are among the most recognized symbols in consumer goods.

adidas operates across performance sport and the lifestyle-oriented Originals line, launched in 2001 to reframe archive athletic designs for contemporary fashion. Silhouettes like the Stan Smith, Superstar, Gazelle, and Samba have become cultural staples well beyond sport. The brand's three-stripe designs appear across sportswear, streetwear, and luxury collaboration spaces alike.

adidas has built one of the most prominent K-pop brand partnership portfolios in global sportswear. BABYMONSTER joined as global partners in April 2024. (G)I-DLE's Yuqi was named brand ambassador in December 2024. ENHYPEN's Sunghoon became a brand campaign model in February 2025. In March 2026, adidas named Felix of Stray Kids as Global Icon and Ambassador -- making him one of the few artists to simultaneously hold both a Louis Vuitton global house deal and a global sportswear ambassador role.