Felix
Felix (이용복) is the Australian-Korean rapper, dancer, and visual disruptor of Stray Kids, the eight-member group under JYP Entertainment that turned self-produced intensity into a global arena business. Born in Sydney on September 15, 2000, he moved to Korea as a trainee and debuted with the group on March 25, 2018 after the survival-show rollout that built Stray Kids from the ground up.
What separates Felix is contrast. His low register has become one of the most recognizable voices in fourth-generation K-pop, but his stage appeal is not built on novelty alone. He moves with unusual precision, shifts easily between aggression and softness, and gives Stray Kids a visual focal point that works just as well in performance content as it does in luxury fashion campaigns.
That crossover has become a major part of his public profile. Felix has fronted global work for Louis Vuitton, HERA, adidas, and Samsung, while also serving as an honorary cultural ambassador for the French Embassy in Korea in 2026. Few current idols move as comfortably between group blockbuster releases and premium-brand storytelling.
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Discography
Brand Partnerships
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Latest Articles
Stray Kids Turn Seoul Into a Boarding Gate for the New SKZOO Pop-Up
Stray Kids opened their airport-themed SKZOO Seoul pop-up on April 24, turning Seongsu into a ticketed-feeling fandom destination before a wider global rollout.
Felix Took a Selfie With Samsung's Chairman. The Internet Lost It.
Felix posted a selfie with Samsung Chairman Lee Jae-yong at the Blue House state luncheon for French President Macron. Fans had one question: Was it shot on a Galaxy?
Felix and Gong cha Drop the Artist Felix Campaign
Gong cha Global and Felix launch the Artist Felix campaign, paralleling music creation with hyper-personalized bubble tea. An April limited-time matcha and taro drink drops next.
Stray Kids Drop "Star, Light (STAY)" on Their 8th Debut Anniversary
Eight years after their debut, Stray Kids release a handcrafted anniversary digital single dedicated to STAY, with fan meetings at Incheon Inspire Arena already sold out.
Felix Named adidas Global Ambassador, First Campaign Drops March 26
Stray Kids member Felix is now a Global Icon and Ambassador for adidas Originals, holding both a luxury fashion house deal and a major sportswear deal simultaneously. First campaign launches March 26.
Japanese Men Are Redefining Grooming With K-Beauty
Korea has overtaken France as Japan's top cosmetics supplier. The man behind the shift? Felix of Stray Kids, HERA's first-ever male global ambassador.
Felix and Jun Ji-hyun Named Honorary Ambassadors for France-Korea 140th Anniversary
The French Embassy in Korea has appointed Stray Kids' Felix and actress Jun Ji-hyun as honorary ambassadors to mark 140 years of France-Korea diplomatic relations.