Brand
Airbnb
Airbnb is the travel platform that turned home sharing into a global category and then kept widening the brief. Founded in 2008 after Brian Chesky, Joe Gebbia, and Nathan Blecharczyk built the idea out from a San Francisco stay, the company now operates across more than 220 countries and regions with more than 5 million hosts and over 2.5 billion guest arrivals, according to its official newsroom. That scale matters to HITKULTR because Airbnb is now actively converting K-culture demand into bookable experiences, including its Seoul activation with CORTIS. The company sits in the same broader culture export story that keeps acts like BTS and TXT driving travel intent, while institutions such as Korean Cultural Center New York help deepen that audience relationship before the trip even begins.
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Fans Also Ask
What is Airbnb?
Airbnb is a global travel platform for booking homes, rooms, and travel experiences. The company says it now has more than 5 million hosts, over 9 million active listings, and guest arrivals in more than 220 countries and regions, making it one of the biggest demand engines in alternative accommodation.
When was Airbnb founded?
Airbnb was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk after the idea began with hosts welcoming guests into a San Francisco apartment in 2007. The company later expanded from air beds and spare rooms into full homes, curated stays, and experience-led travel products.
How is Airbnb using K-culture to drive travel to Korea?
Airbnb is using K-culture as a direct travel product, not just a marketing theme. Its 2026 Korea Calling report says K-culture influenced 94 percent of surveyed travelers interested in Korea, and the company has already built fan-facing activations such as the Airbnb and CORTIS Seoul Hideout to turn interest into real bookings and longer stays.
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