Amazon Prime Video

Amazon Prime Video is the video streaming service operated by Amazon, launched on September 7, 2006, as Amazon Unbox in the United States. The service underwent several rebrandings, first to Amazon Instant Video on Demand, before settling on Prime Video as it became bundled into the Amazon Prime membership subscription. Today it operates as one of the three largest global streaming platforms by subscriber base, alongside Netflix and Disney+, available in over 240 countries and territories. Prime Video's original content strategy scaled significantly through the 2010s. The service has produced prestige drama series including "The Boys," "Rings of Power" (based on J.R.R. Tolkien's appendices), "Reacher," and "Fallout," as well as acquiring live sports rights in multiple markets including NFL Thursday Night Football in the United States. The service also operates as a marketplace for add-on channels, aggregating streaming content from third-party providers including Paramount+, BritBox, and AMC+. In the Korean entertainment space, Prime Video has become an increasingly significant distribution partner. The platform holds rights to Korean drama titles in multiple markets and in May 2025 formalized a distribution deal with CJ ENM to expand its K-drama catalogue, with titles including "Marry My Husband" (2024) and "No Gain, No Love" (2024) among the content made available to international Prime subscribers. The CJ ENM partnership reflects the broader streaming industry recognition of Korean drama's proven ability to generate cross-market subscriptions. Prime Video's parent company, Amazon.com Inc., is publicly traded on the NASDAQ (AMZN). Prime Video represents one element of a broader Amazon entertainment vertical that includes Amazon MGM Studios following the 2022 acquisition of MGM Holdings for approximately $8.5 billion.