Burberry

Founded in 1856 by Thomas Burberry in Basingstoke, England, Burberry is one of Britain's most enduring luxury fashion houses. The house invented gabardine fabric and designed the trench coat, originally created for British military officers in World War I. It is recognized worldwide for its Heritage Check pattern -- a tan, black, red, and white tartan introduced in the 1920s as a coat lining -- and the equestrian knight logo, one of the most replicated brand symbols in fashion history.

Under Chief Creative Officer Daniel Lee, appointed in 2022, Burberry has been repositioning around a more functional, quietly confident British identity. The house draws on the heritage of outdoor exploration and the cultural energy of British festivals and street culture. In June 2025, Burberry launched its Festival campaign -- celebrating 1990s British culture and "Cool Britannia" through a cast including Liam Gallagher, Cara Delevingne, and Alexa Chung, photographed by Drew Vickers and directed by Kim Gehrig.

In the K-pop space, Burberry named Seungmin of Stray Kids as Global Brand Ambassador in June 2025, citing his ability to break down boundaries across music and fashion. Seungmin had participated in the Festival campaign alongside the British cultural icons above, describing the brand as embodying "the classic, vibrant, youthful, and clean Burberry vibe."