CGV

CGV is the cinema chain that helped drag South Korean moviegoing out of the single-screen era and into the multiplex era. CJ opened CGV Gangbyeon11 in 1998 as the country's first multiplex, then kept building the brand around the idea that theaters had to compete on format, comfort, and destination value rather than simple ticket supply. That early infrastructure bet still shapes how Korean box-office scale is felt today.

Its influence runs deeper than sheer footprint. CGV became the brand most closely associated with premium-format exhibition in Korea through 4DX, ScreenX, IMAX, and other experience-first auditorium strategies that made a trip to the movies feel more event-driven in the streaming era. When Korean studios or fandom-heavy releases need premium-screen lift, CGV is usually part of the commercial logic.

For HITKULTR, CGV matters because it sits where film culture, consumer behavior, and platform-era exhibition meet. It is not just a theater operator inside the wider CJ ecosystem. It is one of the clearest pieces of infrastructure behind how Korean cinema keeps turning theatrical attendance into a live cultural event.