Label
duover
duover is an independent South Korean creative label founded in May 2024 by producers and musicians Gray, CODE KUNST, and Woo Won Jae, all former AOMG artists who departed before launching their own venture. The name derives from "do-over," reflecting the three co-CEOs' embrace of fresh starts and creative reinvention. Former AOMG planning and production director Hwang Ah Ram joined as general director, providing institutional muscle behind the artist-led structure.
In February 2025, duover rebranded as duover Entertainment and announced a full expansion into talent management. The same month, Gary (Kang Gary of Leessang and Dynamic Duo) signed an exclusive contract -- one of Korean hip-hop's most beloved figures joining an already stacked collective. DJ Pumkin joined as CEO in 2025, formalizing a leadership structure that balances creative autonomy with operational growth. The label has since added rapper Coogie and vocalist Yoo Yong-wook to its roster.
R&B singer Lee Hi (이하이) signed with duover in September 2024 as its first outside artist, signaling serious ambitions beyond the founders' own output. Her exclusive contract concluded March 13, 2026, after which she co-founded 808 HI RECORDINGS with rapper Dok2. duover continues to operate across music production, artist management, and content, with headquarters in Seoul and a public-facing presence at duover.kr.
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Fans Also Ask
Who founded duover?
duover was co-founded in May 2024 by producers and musicians Gray, CODE KUNST, and Woo Won Jae, all of whom departed AOMG earlier that year. All three serve as co-CEOs and label artists, making it a true collective model. Former AOMG director Hwang Ah Ram joined as general director.
Which artists are signed to duover?
duover's roster includes Gray, CODE KUNST, Woo Won Jae, Coogie, Gary (of Leessang and Dynamic Duo), and Yoo Yong-wook. Lee Hi was signed from September 2024 until March 2026, when she departed to co-found 808 HI RECORDINGS with Dok2.
How is duover different from AOMG?
Where AOMG was built on Jay Park's influence with broader corporate backing, duover positions itself as a true artist collective. Each co-founder is also a working artist, and the label prioritizes creative ownership. In February 2025 it rebranded as duover Entertainment and expanded into full talent management.
Did Lee Hi sign with duover?
Yes. In September 2024, duover announced the signing of R&B vocalist Lee Hi. Her exclusive contract ended on March 13, 2026, after which she co-founded 808 HI RECORDINGS with rapper Dok2.
What is duover's creative philosophy?
duover was built on creative ownership, with each artist retaining full control over their sound. The name itself means do-over, a philosophy of reinvention. The label operates with a collective model: the three co-founders (Gray, CODE KUNST, Woo Won Jae) are artists as much as executives.
