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FIFA

FIFA is the global governing body of football, founded in Paris in 1904 and now headquartered in Zurich. The organisation runs the FIFA World Cup, the women's and youth world championships, and the rule-setting, commercial, and media machinery that turns the sport's biggest tournaments into worldwide cultural events.

That scale matters to HITKULTR because FIFA's opening ceremonies have become premium crossover stages. Jungkook of BTS delivered the 2022 opening-ceremony benchmark, and Lisa of BLACKPINK is now set for the Los Angeles launch of the 2026 tournament. When FIFA books K-pop talent, it is not borrowing niche fandom energy. It is placing Korean pop inside one of global sport's biggest live windows.

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Fans Also Ask

What is FIFA?
FIFA is the Federation Internationale de Football Association, the governing body that oversees international football. Founded in 1904, it organizes the men's and women's World Cups, sets competition frameworks for member associations, and controls one of sport's biggest global media and sponsorship ecosystems.
Where is FIFA based?
FIFA is headquartered in Zurich, Switzerland. The organization was founded in Paris in 1904, but Zurich functions as its modern operating base for administration, tournament governance, commercial partnerships, and the global media operation that supports World Cup-scale events.
Why does FIFA matter to K-pop coverage?
FIFA matters to K-pop because its opening ceremonies and tournament programming are mass-reach cultural stages, not niche music bookings. When artists like Jungkook and Lisa appear in FIFA-linked events, they are performing inside one of the largest shared live audiences in global entertainment.

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